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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Author: Fred Reichheld and Rob Markey Publisher: Harvard Publication: 2011 How do brands grow?  Whilst there are many paths to growth, none are as sustainable as consistently delighting brand users and reaping the [...]

Trade-off: What Some Things Catch On, and Others Don’t Author: Kevin Maney Publisher: Broadway Publication: 2010 Will your new brand or product catch on? It all depends on whether you’re a ‘high-fidelity’ brand or a ‘convenience; brand. You can be either, and indeed should be [...]