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Speed Summary: Wired to Care

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Wired to Care: How Companies Prosper When They Create Widespread Empathy Author: Dev Patnaik Publisher: Pearson Publication: 2009/2014 Human empathy will make you a better innovator. Step into the shoes of your consumer and innovate from their perspective is the not so secret innovation secret of companies such as Nike, Pixar, Netflix and IBM. That’s the…

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Speed Summary: Where Good Ideas Come From – The Natural History of Innovation

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Where Good Ideas Come From –  The Natural History of Innovation Author: Steven Johnson Publisher: Allan Lane Publication: 2010 Where do good innovation ideas come from? The short answer; coffee houses. Longer answer, from the seven places listed below. From a review of 189 great ideas from pencils to parachutes, best-selling business and popular science author Steven…

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The Three Things that Make a Great Insight

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What makes a great insight? Well, there a radio show for that.  Tune into Freakonomics Radio (the radio channel for behavioural economists – yes it exists) and you’ll find the three criteria for a great insight. Tell Me Something I Don’t Know is an insight quiz show hosted by Freaknomics author Steve Dubner in which researchers share…

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Three Simple Empathy Techniques for Qualitative Research

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Empathy is experiential insight and it’s having a moment. Business leaders, political leaders and entrepreneurs all say we need more empathy – the ability to step into someone else shoes to feel and experience the world from their perspective. We call it shoe-shifting.  But how can qualitative researchers harness empathy to generate insight?  Here are three simple empathy…

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Amazon Buys Whole Foods for $13.7bn: What it Means for FMCG

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If you’re in FMCG, say hello to your new boss.  Amazon’s Jeff Bezos. Today, Amazon didn’t just take over Whole Foods for $13.7bn. The world’s largest online retailer effectively also took over FMCG / CPG (fast moving consumer goods/consumer packaged goods). By buying the premium supermarket chain, the world’s largest online retailer will now set…

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