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Brand Genetics

Brand Genetics’ 10 Key Insights from Imbibe Live 2016

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After absorbing (both metaphorically and literally) all the offerings at this year’s Imbibe Live – the go-to trade show for anyone in alcoholic drinks – we have ‘distilled’ things down into 10 future-facing trends. We met companies ranging from the little to the large, all bringing exciting innovations to the market, so here are some of the…

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Design Sprint [Speed Summary]

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  Design Sprint Author: Richard Banfield, C. Todd Lombardo, and Trace Wax Publisher: O’Reilly Publication date: 2015 From brief to prototype in 5 days. In Design Sprint, three seasoned innovators with a digital background share the new ‘black’ in corporate and startup innovation – the design sprint. A design sprint is ‘design-thinking’ on speed, a ‘time boxed’…

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Superforecasting

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Superforecasting: The Art and Science of Prediction Author: Philip Tetlock with Dan Gardner Publisher: RH Books Publication date: 2015 What is the future of your business? What are the emerging trends that will shape your market? What will your category look like in 5 years? In the universally acclaimed Superforecasting: The Art and Science of Prediction,…

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Subscribe to the Power of Surprise

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The innovation that is subscription boxes has long intrigued the team at Brand Genetics: since 2010 the market has soared – Birchbox, one of the pioneers in this space, has shipped 5,000,000 boxes worldwide to date. What’s driving this? Of course convenience is crucial, as consumers buy into the ease of automated delivery, but when Amazon Prime…

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The ‘Healthification’ of Confectionery

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As the world become ever more health conscious, food brands are racing to fulfil consumers’ new demands. In 2016 we believe the trend towards the “healthification” of confectionery, snacks and sweet treats will really take off – but while they are demanding healthier substitutes, consumers will still expect the same taste and satisfaction. In the past,…

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6 Alcoholic Drinks Trends from Imbibe Live 2015

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We’ve sifted through the wealth of products presented at this year’s  Imbibe Live – the must-see trade show for anyone in the world of alcoholic drinks – to identify 6 key trends for innovation. Once again this year’s event brought together a vast array of different companies – big and small – all eager to show off their…

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The Future is Personalised

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Today Jaffa Cakes launch their new personalised boxes – the perfect little gift and a nice innovation from McVitie’s. We got our personalised boxes – see photo – hot off the press thanks to our friends at Intervino (the company behind this and the ‘Share a Coke’ campaign). What this will do for Jaffa Cake…

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The best things come to those that wait

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Both Guinness and Heinz have long advocated the above mantra – but it was a breath of fresh air to hear a UK CEO preach the same doctrine at an Ideation workshop last week. Most of our clients want big ideas instantly – and who can blame them in today’s markets?  But step-change ideas tend…

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Crowdsight: Uncovering Insight from Crowdfunding

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We were recently spoke at the forward looking Insight Innovation Exchange Europe (IIeX) conference in Amsterdam about our proprietary methodology – Crowdsight. Crowdsight uses crowdfunding sites to help innovators, brands and marketers spot new opportunities for their business. Crowdfunding is growing fast and we believe it offers a validated window into the ideas and trends that…

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Creating High Performance Innovation Teams

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In Creativity Inc., Ed Catmull, the founder and President of Pixar makes the following point about innovation: ‘If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better’.…

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