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Brand Genetics

Restaurant quality without the restaurant: A Kickstarter insight

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Restaurants and chefs drive the trends and innovations of home cooking. It’s not always easy to get sight of what those trends are and what it means for consumers. We use Crowdsight to analyse crowdfunding sites (like Kickstarter) to get sight of key trends and innovations early. One constant in home cooking is the desire…

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Does your business have the appetite for disruption

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Ivy league academic debates rarely set our hearts racing at Brand Genetics (‘Life is so unlike theory’ as Anthony Trollope wrote), but when one challenges a cornerstone of innovation thinking we start to get interested. So Harvard professor Jill Lepore’s out attack on the concept of disruptive innovation and on Clayton Christensen, the Harvard professor who coined it, was worth taking notice…

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3 innovation lessons we can learn from Kickstarter’s record breaker

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The Coolest Cooler not only sounds cool, it is cool… Or at least that’s what over 62,000 people who backed it on Kickstarter think! On Friday, The Coolest broke the previous Kickstarter record with an incredible $13.3 million (after only asking for $50,000) pledged. At Brand Genetics we believe the innovation lessons we can learn…

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Is This The Future of Washing? P&G Unveils The Swash

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Procter and Gamble recently unveiled the Swash machine, a clothes refresher that allows people to re-wear their garments without washing. In conjunction with Whirlpool, they have developed a system that deodorises, de-wrinkles, preserves and refreshes clothes in only 10 minutes. As one P&G Director commented it aims to be to the washing machine what the…

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4 ways thinking like a child can unearth fresh insight

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Adora Svitak’s TED talk (see video above) has been watched nearly 3.5million times – particularly  surprising given she was only 12 years old at the time! It suggest her subject,’What adults can learn from kids’, really struck a chord. Svitak suggests the world needs “childish” thinking – bold ideas, wild creativity and optimism – and adults should show a willingness…

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8 new words in the Oxford dictionary & what they say about our lives

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Any semiotician will tell you that language reflects ways of living and thinking, and more specifically, words can provide valuable clues to understanding culture. So it’s always interesting to see how our language is evolving with the latest new words added to the Oxford online dictionary. New words, senses, and phrases are added once enough independent evidence…

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How the simple question ‘Why’ can unlock innovation opportunities

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We live and work in a world, in categories and in companies where we are surrounded by unspoken ‘rules’: some of them are there for good reason, but some may not have been good rules in the first place and – especially given the current unprecedented rate of change – many are now outdated. These ‘rules’ can both constrain innovation…

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Brainstorms that Work: 3 approaches for better creative sessions

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Brainstorming has (rightly in our opinion) come in for a lot of criticism – particularly where it maintains the fallacy of the Eureka moment: that great ideas appear out of thin air thanks to huge creative leaps from super creative individuals. This is a poor basis for innovation, instead, as Scott Berkun suggests in his book The Myths of Innovation, “every amazing…

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‘Innovate or Die’: the challenge of disruptive innovation

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Playing it safe is not safe anymore… that’s the key lesson from Lean Startup author Eric Ries’ interview with McKinsey, the global management consultancy. In a world where, any kid with $1,000 in their pocket is able to, as Ries puts it, ‘rent the means of production’, established businesses and brands are no longer safe.…

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Use your Past as a Springboard to the Future

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Everyone talks about the accelerated rate of change and the overwhelming complexity of the world today: how to make sense of it, effectively adapt and avoid being left behind. But the focus should really lie on how to create change by constantly innovating rather than always feeling the need to catch up; the new landscape is…

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