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Clemmie Prendergast

Artificial Intelligence, Galentine’s and Romantic Shopping…What we’ve been reading this week.

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This week at Brand Genetics we’ve been reading about Valentine’s Day and a few unorthodox insights caught our eye… We started off with this Forbes article, outlining some key consumer spending trends; this year we are spending $19.6 billion during this holiday, with the average American spending $143.56. Interestingly, there is a growing “Anti-Valentine’s Day…

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All Marketing is Darwinian

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Happy 209th Birthday to Charles Darwin! Today we are very excited to be celebrating Darwin Day at Brand Genetics! When we started up in 1996, we launched with one fundamental belief: “All marketing is Darwinian”. We used the principles of evolutionary genetics to guide our approach to innovation. And although much has changed in two…

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