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Neha Ahmed

Are we spending our money wisely? – A Conversation with Dan Ariely

720 376 Neha Ahmed

“In behavioural economics, there are two important questions; how do you reduce friction, and how do you make good behaviour the ‘easier one’?” explained Dan Ariely, the renowned behavioural economist and Professor of Psychology and Behavioural Economics at Duke University. Ariely defines friction as things that add steps to a process.  A very simple example involves the…

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Baby, You Can Drive My Car

500 350 Neha Ahmed

Most famous for its ultra-conservative laws and culture, The Kingdom of Saudi Arabia (KSA) recently announced a new change that is still hard for the rest of the world to comprehend – the right for women to drive. This nation-wide lifting of the controversial ban will bring a dramatic change to the current status quo…

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