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Paul Marsden

Edge Strategy: A New Mindset for Profitable Growth [Speed Summary]

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Edge Strategy: A New Mindset for Profitable Growth Author: Alan Lewis and Dan McKone Publisher:  Harvard Business Review Press Publication date: December 2015 If you’re not innovating on the Edge, then you’re taking up too much space. That’s the insight for innovators in Edge Strategy; A New Mindset for Profitable Growth by Alan Lewis and Dan…

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Smarter, Faster, Better [Speed Summary]

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Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the secret is simple. Never start by creating something new. Instead, innovate creatively by combining existing solutions. In Smarter, Faster, Better: The Secrets of Being Productive, Pulitzer Prize-winner Charles Duhigg…

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Sprint by Google Ventures [Speed Summary]

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Sprint: How to solve big problems and test new ideas in just five days Author: Jack Knapp, John Zeratsky, and Braden Kowitz Publisher: Transworld Publication date: March 2016 Google does them. Airbnb and Facebook do them. McKinsey does them. Government agencies do them. Start-ups do them. We do them… Everybody is doing ‘design sprints’ these days…

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She’s Still Got It – Beauty at 50-Plus

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Brand Genetics associate Rachel Clare is featured this weekend in the Sunday Times for her research into beauty care for the 50+ female demographic. A non-firewalled version of the article ‘Over 50s Market Prefers ‘Enhancement’ to Anti-Aging‘ can be found here. Top insights from our research include Beauty care innovation for 50+ females too often…

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Value Proposition Design [Speed Summary]

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Value Proposition Design: How to Create Products and Services Customers Want Author: Alexander Osterwalder Publisher:  Wiley Publication date: 2015 What’s your value proposition? How do you add value to consumers’ lives? Value Proposition Design is the new hit framework for innovating products and services that people actually want because they are useful in helping them achieve what…

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The Science of Why [Speed Summary]

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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Author: David Forbes Publisher:  Palgrave Macmillan Publication date: 2015 For marketers, what motivates consumers matters.  Why? Because motivation is what drives consumers to buy; motives are psychological tension states that push us to act – the ‘why’ behind what we buy.  But there’s a problem.  Motivational research is a mess;…

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Start with Why [Speed Summary]

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Start With Why: How Great Leaders Inspire Everyone To Take Action Author: Simon Sinek Publisher:  Penguin Publication date: 2011 Why do we buy what we buy? Trained ethnographer Simon Sinek offers a simple and compelling answer in his ever-popular business bestseller on leadership, innovation and marketing, Start with Why. We buy what what we buy because what we…

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General Election 2015: A Bad Night for the Market Research Industry?

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“Fire your market researcher” is this morning’s cry from the media as the market research industry’s surveys on UK voter intentions proved to be as accurate as the beliefs of the Flat Earth Society. For months, the market research industry, armed with surveys, Big Data and powerful modelling has been unanimous in its prediction that the UK would return…

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Growth Hacker Marketing [Speed Summary]

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Growth Hacker Marketing: A Primer on the Future of of PR, Marketing and Advertising Author: Ryan Holiday Publisher:  Profile Books Publication date: 2014 (Expanded edition) It’s a case of mistaken identity. You may think you are a marketer, but actually you’re now a ‘growth hacker’. At least that’s the case if you want to keep your…

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The 9 FMCG Trends of 2015 [Speed Briefing]

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Last week, the winners of the 2015 Product Innovation of the Year awards were announced. And based on an analysis of the voting patterns of the 10,000 strong consumer-jury, we’ve identified the 9 big trends shaping FMCG in 2015 and beyond. So here’s a short presentation of the trends, along with all the winners; the winners…

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