Brand Genetics

Forward Thinking / Future Edge

Baby, You Can Drive My Car

500 350 Neha Ahmed

Most famous for its ultra-conservative laws and culture, The Kingdom of Saudi Arabia (KSA) recently announced a new change that is still hard for the rest of the world to comprehend – the right for women to drive. This nation-wide lifting of the controversial ban will bring a dramatic change to the current status quo…

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Smart Summit 2017: 5 Key Learnings on The Internet Of Things

800 1067 Andrew Christophers

Brand Genetics attended the recent Smart Summit, a showcase of new developments on The Internet Of Things. It is no surprise that IoT remains a vital part of the fourth industrial revolution for innovators and consumers alike. Based on the breadth of the showcase, it’s clear that future opportunities are limitless. But we’ve distilled 5…

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Risk Taking & Rule Breaking: Meet Camila Marcondes – the Human Face Behind Brand Genetics LATAM

1080 810 Andrew Christophers

You can’t always judge a book by its cover. Camila Marcondes certainly has an easy-going charm and relaxed sociability, as befits a Brazilian brought up in Rio de Janeiro. But behind that lies a highly driven and independent spirit, who loves to challenge herself to break new ground. As a child, Camila’s first ever word…

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Speed Summary: Wired to Care

1080 412 Paul Marsden

Wired to Care: How Companies Prosper When They Create Widespread Empathy Author: Dev Patnaik Publisher: Pearson Publication: 2009/2014 Human empathy will make you a better innovator. Step into the shoes of your consumer and innovate from their perspective is the not so secret innovation secret of companies such as Nike, Pixar, Netflix and IBM. That’s the…

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The Future of Art and Design

852 380 Andrew Christophers

Talent is about new thinking, not just old wisdom.  So how refreshing it was to see the inspiring work from Bath Spa’s School of Art Graphic Communication graduates at their recent degree show in Shoreditch. Annie Jones presents a campaign for International Women’s Day 2018, which celebrates women (and men) who have overcome gender bias…

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Life As A BG Intern: Ben Preston

1080 727 Olivia Galvin

“Holy f*** Ben, you’ve really done it this time,” was the main thought crossing my mind in my interview as I was introduced to Amanda (our resident neuroscientist). How was I ever meant to compete with that? Yet here I am, 6 months down the line, and not only did I get the job, but…

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Brand Genetics Is Looking For An Insight and Innovation Intern

720 405 Olivia Galvin

Here at BG we are looking for someone to work as part of our team for 3 months. Every day at Brand Genetics is different so there will be opportunities for the successful candidate to get involved across a wide range of activities – supporting live projects, helping new business initiatives and creating fresh content…

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Speed Summary: Where Good Ideas Come From – The Natural History of Innovation

1080 412 admin

Where Good Ideas Come From –  The Natural History of Innovation Author: Steven Johnson Publisher: Allan Lane Publication: 2010 Where do good innovation ideas come from? The short answer; coffee houses. Longer answer, from the seven places listed below. From a review of 189 great ideas from pencils to parachutes, best-selling business and popular science author Steven…

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THE CRAFT LIQUEUR OPPORTUNITY

640 480 Andrew Christophers

OK, so we all know about the craft beer movement.  But what about craft liqueurs?  This is an area where small is beautiful, and local is definitely best. If you are lucky enough to be anywhere near the heavenly and tranquil mountains of Fornalutx in Mallorca, then make a bee-line for Café Med.  There, Brit…

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The Three Things that Make a Great Insight

1080 480 Paul Marsden

What makes a great insight? Well, there a radio show for that.  Tune into Freakonomics Radio (the radio channel for behavioural economists – yes it exists) and you’ll find the three criteria for a great insight. Tell Me Something I Don’t Know is an insight quiz show hosted by Freaknomics author Steve Dubner in which researchers share…

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