Brand Genetics

Forward Thinking / Future Edge

Report: Food Matters Live

1080 810 Marc Edwards

I recently attended the Food Matters Live 2016 event – 600 exhibitors, showcasing the latest developments in “better for you” food and drink innovation.  It is an eclectic mix ranging from major food and drink manufacturers to new and enterprising start-ups, together with ingredients suppliers, retailers, foodservice providers and academic research bodies. Here are 4…

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Unilever – How to Build an Insights Engine (HBR Summary)

1000 470 Paul Marsden

In the latest Harvard Business Review special edition on consumer insights, Unilever has shared its 10-point blueprint for “building an insight engine”. Penned by Unilever’s Keith Weed (CMO) and Stan Sthanunathan (eVP CMI) (along with Frank van den Driest), the article is useful for brands looking to use insights rather than simply generate them. What is an “insight…

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How Brands Grow Part 2 (2016) [Speed Summary]

1080 521 Paul Marsden

How Brands Grow: Part 2 Author: Byron Sharp & Jenni Romaniuk Publisher: Oxford University Press Publication: 2016 Are you a card-carrying ‘Sharpie’? (fan of Prof. Byron Sharp and the simple Ehrenberg-Bass approach to growing brands). If so, then you’re in for a treat with How Brands Grow Part 2 (HBG2), the followup to the original must-read international bestseller on…

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9 Top Tips for Innovators – Courtesy of Jo Malone

1080 662 Andrew Christophers

I spent “an evening with Jo Malone” last week – and what an inspiring evening it was too! Jo Malone was born on a council estate in Bromley, she’s dyslexic, and she left school aged 15 with no qualifications.  But she was also born with an innate sixth sense, which enabled her to smell dampness…

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Brand Genetics’ 10 Key Insights from Imbibe Live 2016

940 282 Brand Genetics

After absorbing (both metaphorically and literally) all the offerings at this year’s Imbibe Live – the go-to trade show for anyone in alcoholic drinks – we have ‘distilled’ things down into 10 future-facing trends. We met companies ranging from the little to the large, all bringing exciting innovations to the market, so here are some of the…

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Edge Strategy: A New Mindset for Profitable Growth [Speed Summary]

1080 412 Paul Marsden

Edge Strategy: A New Mindset for Profitable Growth Author: Alan Lewis and Dan McKone Publisher:  Harvard Business Review Press Publication date: December 2015 If you’re not innovating on the Edge, then you’re taking up too much space. That’s the insight for innovators in Edge Strategy; A New Mindset for Profitable Growth by Alan Lewis and Dan…

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Smarter, Faster, Better [Speed Summary]

1080 412 Paul Marsden

Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the secret is simple. Never start by creating something new. Instead, innovate creatively by combining existing solutions. In Smarter, Faster, Better: The Secrets of Being Productive, Pulitzer Prize-winner Charles Duhigg…

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Sprint by Google Ventures [Speed Summary]

1080 412 Paul Marsden

Sprint: How to solve big problems and test new ideas in just five days Author: Jack Knapp, John Zeratsky, and Braden Kowitz Publisher: Transworld Publication date: March 2016 Google does them. Airbnb and Facebook do them. McKinsey does them. Government agencies do them. Start-ups do them. We do them… Everybody is doing ‘design sprints’ these days…

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Design Sprint [Speed Summary]

1080 412 Brand Genetics

  Design Sprint Author: Richard Banfield, C. Todd Lombardo, and Trace Wax Publisher: O’Reilly Publication date: 2015 From brief to prototype in 5 days. In Design Sprint, three seasoned innovators with a digital background share the new ‘black’ in corporate and startup innovation – the design sprint. A design sprint is ‘design-thinking’ on speed, a ‘time boxed’…

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Superforecasting

1080 412 Brand Genetics

Superforecasting: The Art and Science of Prediction Author: Philip Tetlock with Dan Gardner Publisher: RH Books Publication date: 2015 What is the future of your business? What are the emerging trends that will shape your market? What will your category look like in 5 years? In the universally acclaimed Superforecasting: The Art and Science of Prediction,…

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