Forward Thinking

Food Pioneers – Learning from the Innovators

1023 309 Andrew Christophers

As an innovation business, we are always inspired by stories from real innovators – so we were spoiled for choice at yesterday’s Food & Drink Innovation Network event, Food Pioneers. Fraser Doherty talked us through his compelling human story, subtitled “the adventures of Jam Boy”. Initially aged 14, he made 100% fruit jam, using his grandmother’s…

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World Book Day: What we’re reading at Brand Genetics

1080 1115 Clemmie Prendergast

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1.  Brain Surfing by Heather LeFevre Olivia says: “It’s a pithily written insight into the world’s leading marketing minds blending strategy,…

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What’s in a name? Determining your innovation’s destiny

1080 567 Tom Ellis

One of my favourite ideas is the concept of nominative determinism: that you are more likely to gravitate to a job, hobby or location if it ‘fits’ your name. The theory suggests you’re more likely to be a Dentist if you’re called Dennis, more likely to be a keen climber if you’re called Cliff and…

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The New Premium: Redefining Value in the Experience Economy

1080 608 Liz Thompson

Walking down any high-street or supermarket grocery aisle it’s not hard to see how dramatically the world of branding and advertising has changed over the last few decades. The never-ending sea of new products, brands, colours, and categories makes it hard to miss. However nowhere is this shift more striking than in the premium space.…

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5 Key Trends from Craft Beer Rising 2018

630 472 Marc Edwards

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on Brick Lane in London’s East End, CBR has quickly become the go-to place for new news from the world of Craft…

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Forget User Experience… Think Human Experience!

1024 613 Clemmie Prendergast

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of being without a smart phone – is a recognisable psychological affliction. However you look at it, mobile phones are playing an increasingly…

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Bullshit busting and unconventional thinking

750 415 Andrew Christophers

Nassim Nicholas Taleb poses the question: “You have the choice of 2 different brain surgeons.  One looks and dresses like a butcher, and the other is a suited and booted Harvard professor.  Which one do you choose?”  Most people of course opt for the latter, but Taleb himself wouldn’t.  “If you look like a butcher,…

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Are we spending our money wisely? – A Conversation with Dan Ariely

720 376 Neha Ahmed

“In behavioural economics, there are two important questions; how do you reduce friction, and how do you make good behaviour the ‘easier one’?” explained Dan Ariely, the renowned behavioural economist and Professor of Psychology and Behavioural Economics at Duke University. Ariely defines friction as things that add steps to a process.  A very simple example involves the…

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Trendy Tipples! Review of The Spirit Show 2017

1080 810 Marc Edwards

It’s that time of the year again! Yes, Brand Genetics recently attended the annual Spirit Show.  Strategically timed in early December, the Spirit Show is the platform which tells us what’s up-and-coming in the world of alcohol and spirits.  Never being one to turn down an opportunity for public service, BG felt obliged to investigate…

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Baby, You Can Drive My Car

500 350 Neha Ahmed

Most famous for its ultra-conservative laws and culture, The Kingdom of Saudi Arabia (KSA) recently announced a new change that is still hard for the rest of the world to comprehend – the right for women to drive. This nation-wide lifting of the controversial ban will bring a dramatic change to the current status quo…

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