Speed Briefings

The 9 FMCG Trends of 2015 [Speed Briefing]

1080 810 Paul Marsden

Last week, the winners of the 2015 Product Innovation of the Year awards were announced. And based on an analysis of the¬†voting patterns of the 10,000 strong consumer-jury, we’ve identified the 9 big trends shaping FMCG in 2015 and beyond. So here’s a short presentation of the trends, along with all the winners; the winners…

read more

The Hunger Games Generation: Innovating for ‘Gen Z’

1080 540 Brand Genetics

To coincide with the recent launch of Hunger Games: Mockingjay – the franchise that is so iconic for Gen Z – Brand Genetics has created¬†a short report on this exciting generation. We believe that if you want to know what the world will look like tomorrow you need to understand the up and coming generations…

read more