Speed Briefings

Blockchain beyond Bitcoin… what we’ve been reading this week at Brand Genetics

939 527 Liz Thompson

This week at Brand Genetics we’ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye… It seems that ever since blockchain was first introduced to the world, it’s garnered interest, intrigue, and acclaim — albeit muddled amidst a cloud of misunderstanding and confusion by many as…

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Cognitive bias and consumer research… what we’ve been reading this week at Brand Genetics

790 251 Clemmie Prendergast

We’ve been reading all about cognitive biases and a few revealing insights have caught our eye… What are cognitive biases? To help deal with the complexity around us, our brains often use mental shortcuts — called ‘heuristics’ — during problem solving to simplify judgement and decision- making processes. However, sometimes these mental shortcuts can lead us astray, causing us…

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The Future of Money… what we’ve been reading this week at Brand Genetics

612 408 Liz Thompson

This week at Brand Genetics we’ve been reading all about the future of money and a few unorthodox insights have caught our eye… An increasing desire for transparency, simplicity, and ease is driving a dramatic shift in the world of financial payments from the physical to the digital. This shift is evidenced by the rise…

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The future of gamification… what we’ve been reading this week at Brand Genetics

939 443 Clemmie Prendergast

We’ve been reading all about gamification and a few revealing insights have caught our eye… Gamification has been on the agenda for a while, but a recent report by JWT looking at its use for social good has caught our attention. This week we explore the rise of gamification, looking at some of the psychological drivers of…

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Problem solving for problem solving… what we’ve been reading this week at Brand Genetics

576 342 Liz Thompson

This week at Brand Genetics we’ve been reading all about different approaches to problem solving, and a few unorthodox insights have caught our eye… Problem solving has become a bit of a catch-all term lately, being applied in fields from innovation to management consulting to social entrepreneurship and more. Yet as pervasive as it is,…

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Brand purpose or community-building?… what we’ve been reading this week at Brand Genetics

1080 529 Clemmie Prendergast

We’ve been reading all about brand purpose and the power of brand communities and a few revealing insights have caught our eye… Brands often get a bad reputation.  As symbols of commercialism many people have negative associations with brands, believing them to embody conformity, mediocrity and the suppression of individuality.  However, we are seeing a brand…

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Big data and personality profiling… what’ve we’ve been reading this week at Brand Genetics

900 568 Liz Thompson

We’ve been reading all about the Cambridge Analytica files and a few unorthodox insights have caught our eye… While we’re not going to touch on the heated debate itself (for background, see here, here and here), we did want to focus on two interesting offshoots of the Cambridge Analytica files: personality profiling and fake news. For those who haven’t been…

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Plastic-free supermarkets and sustainable Lego…What we’ve been reading this week at Brand Genetics

640 361 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about sustainability and a few unorthodox insights have caught our eye… Sustainability has been on the political agenda for a while, but more recently there has been a further raising of consciousness with brands beginning to tackle the causes of climate change by exploring new ways…

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International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

649 376 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was host to International Women’s Day (IWD). In celebration, several big brands – including Barbie, McDonalds, and top alcohol brands like BrewDog and Johnnie…

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‘Pro-pot media’, marijuana-infused coffee and cannabis-based cocktails…what we’ve been reading this week at Brand Genetics

800 500 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye… JWT have produced a comprehensive report on the future of the cannabis economy, exploring the changing nature of marijuana’s cultural value. The North American Marijuana market is booming; making $6.7 billion in revenue in 2016,…

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