Archives

Repositioning: Marketing in an Era of Competition, Change, and Crisis Author: Jack Trout with Steve Rivkin Publisher: McGraw-Hill Publication: 2010 Three decades after igniting a revolution in marketing by coining and developing the concept of “positioning” in “Positioning: The Battle for Your Mind”, Jack Trout publishes [...]

Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, 2010 Fascinate or Fail: Elk Blood, Opium and Aphrodisiacs Some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal (the word fascinate [...]

Spent: Sex, Evolution and Consumer Behavior Author: Geoffrey Miller Publisher: Viking Publication date: July 2, 2009 Spent by Geoffrey Miller, professor of evolutionary psychology at the University of New Mexico, is a followup to his bestseller on evolutionary psychology, The Mating Mind.  This time however, [...]

Blink: The Power of Thinking Without Thinking Author: Malcolm Gladwell Publisher: Brown Publication date: Jan 11, 2005 Suffering from marketing information overload? Too many marketing reports, metrics and plans, too much market intelligence, research and survey data?  Well here’s the cure. You need to “thin-slice”. [...]

Wikinomics: How Mass Collaboration Changes Everything Author: Don Tapscott and Anthony D. Williams Publisher: Portfolio Hardcover Publication date: December 28, 2006 You’ve heard of Wikipedia, the Web 2.0 poster child and the planet’s favourite encyclopaedia. But what’s ‘Wikinomics’ – the new buzzword taking the business [...]

Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Publisher: Portfolio Publication date: May, 2003 Top Line: Traditional marketing isn’t working anymore.  The old virtuous circle of ‘buy ads – get distribution – sell product – buy ads…’ no longer pays.  The solution? [...]

The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Publisher: Little Brown Publication date:  2000 The Tipping Point has gained something of a cult status in marketing – as the black book of 21st Century Marketing.  But what does Malcolm Gladwell’s influential bestseller [...]