Forward Thinking

The future's already out there...

Unilever – How to Build an Insights Engine (HBR Summary)
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In the latest Harvard Business Review special edition on consumer insights, Unilever has shared its 10-point blueprint for “building an insight engine”. Penned by Unilever’s Keith Weed (CMO) and Stan Sthanunathan (eVP CMI) (along with Frank van den Driest), the article is useful for brands looking to use insights rather than simply generate them. What is an “insight…

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9 Top Tips for Innovators – Courtesy of Jo Malone
1080 662 Andrew Christophers

I spent “an evening with Jo Malone” last week – and what an inspiring evening it was too! Jo Malone was born on a council estate in Bromley, she’s dyslexic, and she left school aged 15 with no qualifications.  But she was also born with an innate sixth sense, which enabled her to smell dampness…

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Brand Genetics’ 10 Key Insights from Imbibe Live 2016
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After absorbing (both metaphorically and literally) all the offerings at this year’s Imbibe Live – the go-to trade show for anyone in alcoholic drinks – we have ‘distilled’ things down into 10 future-facing trends. We met companies ranging from the little to the large, all bringing exciting innovations to the market, so here are some of the…

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Subscribe to the Power of Surprise
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The innovation that is subscription boxes has long intrigued the team at Brand Genetics: since 2010 the market has soared – Birchbox, one of the pioneers in this space, has shipped 5,000,000 boxes worldwide to date. What’s driving this? Of course convenience is crucial, as consumers buy into the ease of automated delivery, but when Amazon Prime…

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The ‘Healthification’ of Confectionery
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As the world become ever more health conscious, food brands are racing to fulfil consumers’ new demands. In 2016 we believe the trend towards the “healthification” of confectionery, snacks and sweet treats will really take off – but while they are demanding healthier substitutes, consumers will still expect the same taste and satisfaction. In the past,…

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She’s Still Got It – Beauty at 50-Plus
1080 718 Paul Marsden

Brand Genetics associate Rachel Clare is featured this weekend in the Sunday Times for her research into beauty care for the 50+ female demographic. A non-firewalled version of the article ‘Over 50s Market Prefers ‘Enhancement’ to Anti-Aging‘ can be found here. Top insights from our research include Beauty care innovation for 50+ females too often…

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6 Alcoholic Drinks Trends from Imbibe Live 2015
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We’ve sifted through the wealth of products presented at this year’s  Imbibe Live – the must-see trade show for anyone in the world of alcoholic drinks – to identify 6 key trends for innovation. Once again this year’s event brought together a vast array of different companies – big and small – all eager to show off their…

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The Future is Personalised
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Today Jaffa Cakes launch their new personalised boxes – the perfect little gift and a nice innovation from McVitie’s. We got our personalised boxes – see photo – hot off the press thanks to our friends at Intervino (the company behind this and the ‘Share a Coke’ campaign). What this will do for Jaffa Cake…

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The best things come to those that wait
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Both Guinness and Heinz have long advocated the above mantra – but it was a breath of fresh air to hear a UK CEO preach the same doctrine at an Ideation workshop last week. Most of our clients want big ideas instantly – and who can blame them in today’s markets?  But step-change ideas tend…

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Crowdsight: Uncovering Insight from Crowdfunding
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We were recently spoke at the forward looking Insight Innovation Exchange Europe (IIeX) conference in Amsterdam about our proprietary methodology – Crowdsight. Crowdsight uses crowdfunding sites to help innovators, brands and marketers spot new opportunities for their business. Crowdfunding is growing fast and we believe it offers a validated window into the ideas and trends that…

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General Election 2015: A Bad Night for the Market Research Industry?
1080 608 Paul Marsden

“Fire your market researcher” is this morning’s cry from the media as the market research industry’s surveys on UK voter intentions proved to be as accurate as the beliefs of the Flat Earth Society. For months, the market research industry, armed with surveys, Big Data and powerful modelling has been unanimous in its prediction that the UK would return…

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Creating High Performance Innovation Teams
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In Creativity Inc., Ed Catmull, the founder and President of Pixar makes the following point about innovation: ‘If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better’.…

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The home and it’s owner – a changing relationship: A Crowdsight Analysis
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Intelligent home security has been an interesting concept for years – and a constant feature of science fiction writers – but until recently it hasn’t been a reality. With smart-device proliferation and increasingly affordable state of the art electronics that is changing. In the US alone, currently less than 1% of homes employ full smart…

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Fresh beer that stays fresh: A Crowdsight Analysis
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One trend ‘tapping’ into the huge growth of craft beer in the US has been the rapid rise of Growlers. These half-gallon refillable bottles (as well as the emerging 32-ounce “growlet,”) have become a prominent feature of the beer landscape that let drinkers take craft and microbrews home, straight from the tap. Though their market…

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Sleep Hacking: A Crowdsight Analysis
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In a world that is getting busier, more demanding and more stressful people are looking for ways to do things better and more productively: time is a luxury. As such people are looking to cut down on unproductive uses of time and sleep is increasingly seen as something that can be ‘hacked’. Studies have shown…

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Seasons Greetings from Brand Genetics
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So that was 2014… As we rapidly steam towards the end of another year we wanted to send everyone our Seasons Greetings and thank you for helping make 2014 what it was. This year has been an exciting one for Brand Genetics, so if you will permit us the self-indulgence of talking about ourselves (and…

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