Forward Thinking

The future's already out there...

The best things come to those that wait
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Both Guinness and Heinz have long advocated the above mantra – but it was a breath of fresh air to hear a UK CEO preach the same doctrine at an Ideation workshop last week. Most of our clients want big ideas instantly – and who can blame them in today’s markets?  But step-change ideas tend…

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Crowdsight: Uncovering Insight from Crowdfunding
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We were recently spoke at the forward looking Insight Innovation Exchange Europe (IIeX) conference in Amsterdam about our proprietary methodology – Crowdsight. Crowdsight uses crowdfunding sites to help innovators, brands and marketers spot new opportunities for their business. Crowdfunding is growing fast and we believe it offers a validated window into the ideas and trends that…

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General Election 2015: A Bad Night for the Market Research Industry?
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“Fire your market researcher” is this morning’s cry from the media as the market research industry’s surveys on UK voter intentions proved to be as accurate as the beliefs of the Flat Earth Society. For months, the market research industry, armed with surveys, Big Data and powerful modelling has been unanimous in its prediction that the UK would return…

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Creating High Performance Innovation Teams
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In Creativity Inc., Ed Catmull, the founder and President of Pixar makes the following point about innovation: ‘If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better’.…

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The home and it’s owner – a changing relationship: A Crowdsight Analysis
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Intelligent home security has been an interesting concept for years – and a constant feature of science fiction writers – but until recently it hasn’t been a reality. With smart-device proliferation and increasingly affordable state of the art electronics that is changing. In the US alone, currently less than 1% of homes employ full smart…

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Fresh beer that stays fresh: A Crowdsight Analysis
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One trend ‘tapping’ into the huge growth of craft beer in the US has been the rapid rise of Growlers. These half-gallon refillable bottles (as well as the emerging 32-ounce “growlet,”) have become a prominent feature of the beer landscape that let drinkers take craft and microbrews home, straight from the tap. Though their market…

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Sleep Hacking: A Crowdsight Analysis
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In a world that is getting busier, more demanding and more stressful people are looking for ways to do things better and more productively: time is a luxury. As such people are looking to cut down on unproductive uses of time and sleep is increasingly seen as something that can be ‘hacked’. Studies have shown…

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Seasons Greetings from Brand Genetics
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So that was 2014… As we rapidly steam towards the end of another year we wanted to send everyone our Seasons Greetings and thank you for helping make 2014 what it was. This year has been an exciting one for Brand Genetics, so if you will permit us the self-indulgence of talking about ourselves (and…

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6 Innovation Lessons from the Global Innovation Forum
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Last week the 4th Global Innovation Forum rolled into London town and Brand Genetics chaired the event, which gathered a diverse range of innovators from around the world to share and learn from one another. We all learnt a huge amount over the course of the two days, but here are 6 key themes that emerged…

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Ten Types of Innovation: The Discipline of Building Breakthroughs
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Ten Types of Innovation: The Discipline of Building Breakthroughs Author: Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Walters Publisher:  John Wiley & Sons Publication date: 2013 Q: What’s the best way to fail at innovation? A: Do product innovation. This is the controversial message of a new hot book on innovation that’s getting glowing reviews – 10 Types…

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Miso Tasty – 5 Key Lessons from a Start-Up
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As innovators we love to engage with new start-ups, to gain insight into what’s fuelling passions and driving growth. Miso Tasty is a striking new premium miso soup – a modern version of the ancient Japanese superfood. Targeting modern busy urbanites, it’s already selling in such well-heeled establishments as Selfridges, Wholefoods and Harvey Nichols. Bonnie…

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New Crowdsight methodology to debut at IIeX Europe 2015
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There is insight in money! This is the basis of Brand Genetics’  Crowdsight methodology which uses learnings gathered from crowdfunding to offer a validated window into the ideas and trends that will shape specific markets in the future. We believe this is a pioneering approach that blends foresight and crowdsourcing to help companies get a sense of…

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‘Home-made’ – where old meets new: A Kickstarter insight
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Innovation rarely answers a truly new need – rather it improves the way existing needs are met. Kickstarter is a great place to uncover those ‘new ways of doing’. We use Crowdsight to analyse crowdfunding sites and understand those ‘new ways of doing’. One of the strongest trends in food currently is ‘home-made’ and ‘home-crafted’.…

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The future of agriculture: A Kickstarter insight
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Innovation. Change. Disruption. It starts at the edges of categories. At Brand Genetics we constantly look to the edges to uncover insights and innovations that change the mainstream. We use Crowdsight to analyse crowdfunding sites (like Kickstarter) to identify emerging, validated trends (i.e. those that have gained investment). In food, there has been a perpetuating…

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Next Generation Coke Life – Future-Proof or #Fail?
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Is Coke’s next-generation Cola, Coke Life with all the sweetness of regular Coke but with half the sugar (thanks to added steviol glycosides) – a winner?  Similar to the failed Pepsi Raw, Coke Life has a reduced equivalent of 6 tea-spoons of sugar per can, and is targeting “35- to 55-year-old consumers who are looking for a lower calorie cola…

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Restaurant quality without the restaurant: A Kickstarter insight
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Restaurants and chefs drive the trends and innovations of home cooking. It’s not always easy to get sight of what those trends are and what it means for consumers. We use Crowdsight to analyse crowdfunding sites (like Kickstarter) to get sight of key trends and innovations early. One constant in home cooking is the desire…

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