Want a powerful insight into Gen Y? Then look at this ‘Misunderstood’ ad that has just won the Emmy Award for 2014′s Outstanding Commercial.
The ad, for Apple’s iPhone (Park Pictures – TBWA\Media Arts Lab) explores the generational fault line between Gen Y and their elders. Are we a generation of self-absorbed slaves to digital screens, or part of a new creative generation with a digitally empowered imagination?
You can guess which side One Infinite Loop comes down on. But the hopeful ad is moving, insightful and a nice counterpoint to all the Gen Y/Millennial bashing going on…
It also reminds us why we love marketing.