Human Experience

Need-to-know trends

Problem solving for problem solving… what’ve we’ve been reading this week at Brand Genetics

576 342 Liz Thompson

This week at Brand Genetics we’ve been reading all about different approaches to problem solving, and a few unorthodox insights have caught our eye… Problem solving has become a bit of a catch-all term lately, being applied in fields from innovation to management consulting to social entrepreneurship and more. Yet as pervasive as it is,…

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Brand purpose or community-building?… what we’ve been reading this week at Brand Genetics

1080 529 Clemmie Prendergast

We’ve been reading all about brand purpose and the power of brand communities and a few revealing insights have caught our eye… Brands often get a bad reputation.  As symbols of commercialism many people have negative associations with brands, believing them to embody conformity, mediocrity and the suppression of individuality.  However, we are seeing a brand…

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Big data and personality profiling… what’ve we’ve been reading this week at Brand Genetics

900 568 Liz Thompson

We’ve been reading all about the Cambridge Analytica files and a few unorthodox insights have caught our eye… While we’re not going to touch on the heated debate itself (for background, see here, here and here), we did want to focus on two interesting offshoots of the Cambridge Analytica files: personality profiling and fake news. For those who haven’t been…

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Plastic-free supermarkets and sustainable Lego…What we’ve been reading this week at Brand Genetics

640 361 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about sustainability and a few unorthodox insights have caught our eye… Sustainability has been on the political agenda for a while, but more recently there has been a further raising of consciousness with brands beginning to tackle the causes of climate change by exploring new ways…

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International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

649 376 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was host to International Women’s Day (IWD). In celebration, several big brands – including Barbie, McDonalds, and top alcohol brands like BrewDog and Johnnie…

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‘Pro-pot media’, marijuana-infused coffee and cannabis-based cocktails…what we’ve been reading this week at Brand Genetics

800 500 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye… JWT have produced a comprehensive report on the future of the cannabis economy, exploring the changing nature of marijuana’s cultural value. The North American Marijuana market is booming; making $6.7 billion in revenue in 2016,…

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