Human Experience

Need-to-know trends

The 9 FMCG Trends of 2015 [Speed Briefing]

1080 810 Paul Marsden

Last week, the winners of the 2015 Product Innovation of the Year awards were announced. And based on an analysis of the¬†voting patterns of the 10,000 strong consumer-jury, we’ve identified the 9 big trends shaping FMCG in 2015 and beyond. So here’s a short presentation of the trends, along with all the winners; the winners…

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The Hunger Games Generation: Innovating for ‘Gen Z’

1080 540 Brand Genetics

To coincide with the recent launch of Hunger Games: Mockingjay – the franchise that is so iconic for Gen Z – Brand Genetics has created¬†a short report on this exciting generation. We believe that if you want to know what the world will look like tomorrow you need to understand the up and coming generations…

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