Everyone knows about the BRICs (Brazil, Russia, India & China) but Africa seems to be remain the last frontier for many global clients. Often in the news for the wrong reasons, it is still a difficult place to do business at times. But for those who are willing to make the effort it promises significant reward – both in the short and long term.
Nigeria is a great stepping stone and a gateway to Africa – as our short film above shows. Known as “the Giant of Africa”, Nigeria is the most populous country in the continent and the seventh most populous country in the world, and it is continuing to grow fast. It is among the ‘Next Eleven Economies’: Goldman Sachs’ list of those markets with a high potential of becoming the world’s largest economies in the 21st century.
So dig beyond the newspaper headlines and make sure you position your brand for success in this fascinating country.