Michael Holgate
- Started client-side with Beecham
- Set up Innovation & Development in the 1980s
- Founded Brand Genetics in 1996
- Experienced facilitator and brand strategist, who loves new ideas
- Pioneered many new innovation methodologies, most recently in consumer co-creation
Tom Ellis
- Experienced innovator and brand strategist with over 10 years consultancy experience
- Ex-MD of strategic brand & innovation consultancy Big Green Door
- Ex-Director of Strategy & Research at brand agency 1HQ
- Enjoys unlocking new growth for clients & brands – solutions that work in the market, not just the boardroom
Rachel Clare
- Ex Body Shop & The Henley Centre researcher specialising in qualitative research
- Extensive brands experience including Coca Cola, Unilever & Masterfoods
- Passionate about working with changing consumer values & lifestyles
- With Brand Genetics since 2004
Olly Wicken
- Qualitative researcher and planner with 20 years experience on marketing’s front line – where brands and consumers meet
- Former MD of qual research agency DRSM
- Former Planning Director at Grey, DMB&B and Leo Burnett
- With Brand Genetics since 2004
Bob Wagner
- Experienced graphic designer specialising in NPD visualisation
- Expertise in hand drawn and digital pack design
- Creator of the original pack designs for Bailey’s Irish Cream, Piat d’Or, Aqua Libra and Malibu amongst many others
- With Brand Genetics since 1996
Andrew Christophers
- 15 years client-side marketing experience
- Cadbury’s in the 1980s, working on food brands portfolio
- Head of marketing for Guinness’s lager portfolio in the early 1990s
- Head of innovation for KP Foods (United Biscuits) in the mid 1990s
Nicole Brannan
- 10 years client-side experience
- Innovation & corporate brand positioning at Unilever
- Marketing & category management at Gillette, where launches include Gillette Series, Right Guard, Natrel Plus, Satin Care & Mach3
- A Brand Genetics strategic marketing consultant since 2000
Dr Paul Marsden
- Social psychologist and digital marketer
- Experienced in social media marketing, digital ethnography and online PR
- Author of Connected Marketing, eBranding, and editor of Social Commerce Today
- With Brand Genetics since 1999
Alessandra Masoero
- Born & educated in Turin
- Worked with Saatchi & Saatchi and JWT in Milan; then JWT in London (on brands including J&B & Cinzano) and Publicis London as European Planning Director for Hewlett Packard
- Joined Brand Genetics in 2003
- Speaks fluent French & Spanish as well as Italian & English