Persuasive Innovation: The Six Strategies [Video]

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Can an innovation be persuasive – or is persuasion something you simply layer on with marketing communications?

At Brand Genetics, we believe innovations should be intrinsically persuasive – and that the way to do this is to start with the 6 universal principles of persuasion and use these insights as persuasive innovation territories to explore.

So here’s (above) a brilliant summary video of Dr Robert Cialdini’s “influence: The Science of Persuasion” that outlines the 6 principles of persuasion.  How could your next innovation profit from built-in persuasion using these principles?

  • Scarcity: People are persuaded by special limited-edition innovations
  • Consistency: People are persuaded by innovations that are consistent with their values and lifestyles
  • Reciprocity: People are persuaded by innovations that help them pay back social debts
  • Liking: People are persuaded by innovations developed by people they like and admire
  • Social Proof: People are persuaded by innovations from market leaders
  • Authority: People are persuaded by innovations developed by experts

 

 

 

AUTHOR

Paul Marsden

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