Adelie Penguin

Seasons Greetings from Brand Genetics

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So that was 2014…

As we rapidly steam towards the end of another year we wanted to send everyone our Seasons Greetings and thank you for helping make 2014 what it was. This year has been an exciting one for Brand Genetics, so if you will permit us the self-indulgence of talking about ourselves (and what is Christmas without a little indulgence) then here goes.

We’ve had great times working with our established clients who continue to come back to us with ever more interesting and challenging problems, but 2014 has also been a year where we have worked with exciting new clients from a range of different fields.

We’ve welcomed back colleagues, hired new ones and (fondly) bid farewell to our founder. We’ve connected with a wonderful range of partners and experts who have inspired us and helped us to develop new thinking and answer tough challenges.

We’ve learnt lots! Not least about increasingly important areas such as the ‘Internet of Things’e, gaming and gambling, Gen Z – and entered a new field (for us) with our training programmes.

As befits an innovation company we’ve tried a lot of new things – and as befits innovation, some have worked better than others; but suspect we have a success rate that would make most FMCG companies envious!

We could go on… but we won’t. Suffice it to say that 2015 is already looking even more exciting than 2014. So all the remains is to thank our clients, our partners, our friends and our colleagues – you are all what makes Brand Genetics special.


Brand Genetics

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