Speed Briefings

Need-to-know trends


The 9 FMCG Trends of 2015 [Speed Briefing]

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Last week, the winners of the 2015 Product Innovation of the Year awards were announced.

And based on an analysis of the voting patterns of the 10,000 strong consumer-jury, we’ve identified the 9 big trends shaping FMCG in 2015 and beyond.

So here’s a short presentation of the trends, along with all the winners; the winners themselves are UK innovations, but the trends identified are international in scope and relevance.

Check them out, download the deck, and use as creative stimulus and innovation planning.

  1. #ConvenienceRules – The mega-trend of 2015 and the future; consumers want it quicker and easier from brands that buy us time and save us effort
  2. #OnTheGo – A variation on the ConvenienceRules mega-trend, busy consumers look to enjoy brands on the move as they speed through our fast culture
  3. #HealthMatters – With the rise of health-tech and medical self-care, consumers increasingly look to products offering health benefits
  4. #VirtuousPleasures – As consumers become evermore health-aware, they look to switch to good-for-you indulgence
  5. #OwnLabelLove – Increasingly seen as offering the same quality for less, consumer love for own label options is becoming a critical issue for brands
  6. #MadeForMe – Consumers are looking for products specially designed to fit their own unique profiles, needs and lifestyles. One size no longer fits all
  7. #PremiumPull – Consumers increasingly expect a premium experience, even from mass market brands
  8. #FruitTastic – AAs refined sugar comes to stand for all things evil, the consumers sweet tooth is increasingly satisfied with fruit
  9. #TechTime – It’s tech time for FMCG as digital natives embrace and expect tech-enhanced experiences everywhere



The Hunger Games Generation: Innovating for ‘Gen Z’

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To coincide with the recent launch of Hunger Games: Mockingjay – the franchise that is so iconic for Gen Z – Brand Genetics has created a short report on this exciting generation.

We believe that if you want to know what the world will look like tomorrow you need to understand the up and coming generations – and Gen Z already look like they will be a real force for change.

Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials.

We have distilled existing studies and added our own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.