Posts Tagged :

Behaviour Change

Big data and personality profiling… what’ve we’ve been reading this week at Brand Genetics

900 568 Liz Thompson

We’ve been reading all about the Cambridge Analytica files and a few unorthodox insights have caught our eye… While we’re not going to touch on the heated debate itself (for background, see here, here and here), we did want to focus on two interesting offshoots of the Cambridge Analytica files: personality profiling and fake news. For those who haven’t been…

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Forget User Experience… Think Human Experience!

1024 613 Clemmie Prendergast

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of being without a smart phone – is a recognisable psychological affliction. However you look at it, mobile phones are playing an increasingly…

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