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brands

The Future of Craft Beer – 6 Trends from CBR 17

1080 810 Marc Edwards

Boasting over 150 breweries and armed with more than 700 beers and ciders between them, Craft Beer Rising 2017 is a “must see” event in the craft beer calendar.  I joined some of the 2000 trade members and 6000 craft beer lovers at the session in Brick Lane, London and emerged, several hours later, with…

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Crowdsight: Uncovering Insight from Crowdfunding

718 347 Brand Genetics

We were recently spoke at the forward looking Insight Innovation Exchange Europe (IIeX) conference in Amsterdam about our proprietary methodology – Crowdsight. Crowdsight uses crowdfunding sites to help innovators, brands and marketers spot new opportunities for their business. Crowdfunding is growing fast and we believe it offers a validated window into the ideas and trends that…

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