Posts Tagged :

crowdfunding

Speed dating with start-ups

1080 629 Andrew Christophers

“Bite size pitches for busy investors” grabbed my attention, so off I went to Seedrs in Old Street last week, keen to gain insight into how new innovations are being pitched in 2017.  Seedrs’ offer is to make it simple to buy into businesses you believe in, and to share in their success.  With offices in 5 countries, they invite online…

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Crowdsight: Uncovering Insight from Crowdfunding

718 347 Brand Genetics

We were recently spoke at the forward looking Insight Innovation Exchange Europe (IIeX) conference in Amsterdam about our proprietary methodology – Crowdsight. Crowdsight uses crowdfunding sites to help innovators, brands and marketers spot new opportunities for their business. Crowdfunding is growing fast and we believe it offers a validated window into the ideas and trends that…

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The home and it’s owner – a changing relationship: A Crowdsight Analysis

1080 721 Brand Genetics

Intelligent home security has been an interesting concept for years – and a constant feature of science fiction writers – but until recently it hasn’t been a reality. With smart-device proliferation and increasingly affordable state of the art electronics that is changing. In the US alone, currently less than 1% of homes employ full smart…

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Fresh beer that stays fresh: A Crowdsight Analysis

982 600 Brand Genetics

One trend ‘tapping’ into the huge growth of craft beer in the US has been the rapid rise of Growlers. These half-gallon refillable bottles (as well as the emerging 32-ounce “growlet,”) have become a prominent feature of the beer landscape that let drinkers take craft and microbrews home, straight from the tap. Though their market…

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Sleep Hacking: A Crowdsight Analysis

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In a world that is getting busier, more demanding and more stressful people are looking for ways to do things better and more productively: time is a luxury. As such people are looking to cut down on unproductive uses of time and sleep is increasingly seen as something that can be ‘hacked’. Studies have shown…

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