Posts Tagged :

guinness

Paradigm-breaking Innovation

696 348 Andrew Christophers

Many brands are successful by doing just one thing, and doing it well.  Think of Sensodyne for sensitive teeth, KFC for fried chicken, or Marmite – whether you love it or hate it.  But single-mindedness can also limit brand growth.  Are Quavers snacks always confined to be cheese flavoured?  And can Guinness be anything other…

read more

The best things come to those that wait

745 325 Brand Genetics

Both Guinness and Heinz have long advocated the above mantra – but it was a breath of fresh air to hear a UK CEO preach the same doctrine at an Ideation workshop last week. Most of our clients want big ideas instantly – and who can blame them in today’s markets?  But step-change ideas tend…

read more