Posts Tagged :

Innovation

The Future of Insight – Top 3 Trends

940 258 Ben Preston

Inspired by Marketing Week’s Insight Show– which featured the latest innovations from the industry’s leaders – we have distilled the top 3 trends that we believe will play a predominate role in the future of insight. MOBILE MATTERS Mobile is predicted to be the future of purchase behaviour, the chosen method for media consumption and…

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Speed dating with start-ups

1080 629 Andrew Christophers

“Bite size pitches for busy investors” grabbed my attention, so off I went to Seedrs in Old Street last week, keen to gain insight into how new innovations are being pitched in 2017.  Seedrs’ offer is to make it simple to buy into businesses you believe in, and to share in their success.  With offices in 5 countries, they invite online…

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The Future of Craft Beer – 6 Trends from CBR 17

1080 810 Marc Edwards

Boasting over 150 breweries and armed with more than 700 beers and ciders between them, Craft Beer Rising 2017 is a “must see” event in the craft beer calendar.  I joined some of the 2000 trade members and 6000 craft beer lovers at the session in Brick Lane, London and emerged, several hours later, with…

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Report: Food Matters Live

1080 810 Marc Edwards

I recently attended the Food Matters Live 2016 event – 600 exhibitors, showcasing the latest developments in “better for you” food and drink innovation.  It is an eclectic mix ranging from major food and drink manufacturers to new and enterprising start-ups, together with ingredients suppliers, retailers, foodservice providers and academic research bodies. Here are 4…

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The best things come to those that wait

745 325 Brand Genetics

Both Guinness and Heinz have long advocated the above mantra – but it was a breath of fresh air to hear a UK CEO preach the same doctrine at an Ideation workshop last week. Most of our clients want big ideas instantly – and who can blame them in today’s markets?  But step-change ideas tend…

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Crowdsight: Uncovering Insight from Crowdfunding

718 347 Brand Genetics

We were recently spoke at the forward looking Insight Innovation Exchange Europe (IIeX) conference in Amsterdam about our proprietary methodology – Crowdsight. Crowdsight uses crowdfunding sites to help innovators, brands and marketers spot new opportunities for their business. Crowdfunding is growing fast and we believe it offers a validated window into the ideas and trends that…

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Sleep Hacking: A Crowdsight Analysis

480 360 Brand Genetics

In a world that is getting busier, more demanding and more stressful people are looking for ways to do things better and more productively: time is a luxury. As such people are looking to cut down on unproductive uses of time and sleep is increasingly seen as something that can be ‘hacked’. Studies have shown…

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Miso Tasty – 5 Key Lessons from a Start-Up

1080 721 Brand Genetics

As innovators we love to engage with new start-ups, to gain insight into what’s fuelling passions and driving growth. Miso Tasty is a striking new premium miso soup – a modern version of the ancient Japanese superfood. Targeting modern busy urbanites, it’s already selling in such well-heeled establishments as Selfridges, Wholefoods and Harvey Nichols. Bonnie…

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‘Home-made’ – where old meets new: A Kickstarter insight

1024 682 Brand Genetics

Innovation rarely answers a truly new need – rather it improves the way existing needs are met. Kickstarter is a great place to uncover those ‘new ways of doing’. We use Crowdsight to analyse crowdfunding sites and understand those ‘new ways of doing’. One of the strongest trends in food currently is ‘home-made’ and ‘home-crafted’.…

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Restaurant quality without the restaurant: A Kickstarter insight

700 394 Brand Genetics

Restaurants and chefs drive the trends and innovations of home cooking. It’s not always easy to get sight of what those trends are and what it means for consumers. We use Crowdsight to analyse crowdfunding sites (like Kickstarter) to get sight of key trends and innovations early. One constant in home cooking is the desire…

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