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5 Key Trends from Craft Beer Rising 2018

630 472 Marc Edwards

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on Brick Lane in London’s East End, CBR has quickly become the go-to place for new news from the world of Craft…

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Blockchain, Londoners and the McVegan Burger…what we’ve been reading this week at Brand Genetics.

875 561 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about food, health and fitness and a few unorthodox insights caught our eye. This week was big for burger innovation with McDonalds selling 150,000 McVegan burgers since its launch just over a month ago. Currently only available in Sweden and Finland, the McVegan burger was created…

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Are we spending our money wisely? – A Conversation with Dan Ariely

720 376 Neha Ahmed

“In behavioural economics, there are two important questions; how do you reduce friction, and how do you make good behaviour the ‘easier one’?” explained Dan Ariely, the renowned behavioural economist and Professor of Psychology and Behavioural Economics at Duke University. Ariely defines friction as things that add steps to a process.  A very simple example involves the…

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Artificial Intelligence, Galentine’s and Romantic Shopping…What we’ve been reading this week.

540 480 Clemmie Prendergast

This week at Brand Genetics we’ve been reading about Valentine’s Day and a few unorthodox insights caught our eye… We started off with this Forbes article, outlining some key consumer spending trends; this year we are spending $19.6 billion during this holiday, with the average American spending $143.56. Interestingly, there is a growing “Anti-Valentine’s Day…

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Trendy Tipples! Review of The Spirit Show 2017

1080 810 Marc Edwards

It’s that time of the year again! Yes, Brand Genetics recently attended the annual Spirit Show.  Strategically timed in early December, the Spirit Show is the platform which tells us what’s up-and-coming in the world of alcohol and spirits.  Never being one to turn down an opportunity for public service, BG felt obliged to investigate…

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Risk Taking & Rule Breaking: Meet Camila Marcondes – the Human Face Behind Brand Genetics LATAM

1080 810 Andrew Christophers

You can’t always judge a book by its cover. Camila Marcondes certainly has an easy-going charm and relaxed sociability, as befits a Brazilian brought up in Rio de Janeiro. But behind that lies a highly driven and independent spirit, who loves to challenge herself to break new ground. As a child, Camila’s first ever word…

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The Future of Art and Design

852 380 Andrew Christophers

Talent is about new thinking, not just old wisdom.  So how refreshing it was to see the inspiring work from Bath Spa’s School of Art Graphic Communication graduates at their recent degree show in Shoreditch. Annie Jones presents a campaign for International Women’s Day 2018, which celebrates women (and men) who have overcome gender bias…

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640 480 Andrew Christophers

OK, so we all know about the craft beer movement.  But what about craft liqueurs?  This is an area where small is beautiful, and local is definitely best. If you are lucky enough to be anywhere near the heavenly and tranquil mountains of Fornalutx in Mallorca, then make a bee-line for Café Med.  There, Brit…

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Paradigm-breaking Innovation

696 348 Andrew Christophers

Many brands are successful by doing just one thing, and doing it well.  Think of Sensodyne for sensitive teeth, KFC for fried chicken, or Marmite – whether you love it or hate it.  But single-mindedness can also limit brand growth.  Are Quavers snacks always confined to be cheese flavoured?  And can Guinness be anything other…

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How to innovate successfully – 5 lessons from the man who invented Baileys

790 719 Andrew Christophers

It took just 30 seconds to invent Baileys Irish Cream – and within 45 minutes there was a fully formed prototype liquid.  In response to “The Irish brief” from IDV (now Diageo), Hugh Seymour-Davies’s insight clashed with David Gluckman’s impatience – and the world’s biggest liqueur brand was born.  “What would happen,” mused Hugh, “if…

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