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money

Are we spending our money wisely? – A Conversation with Dan Ariely

720 376 Neha Ahmed

“In behavioural economics, there are two important questions; how do you reduce friction, and how do you make good behaviour the ‘easier one’?” explained Dan Ariely, the renowned behavioural economist and Professor of Psychology and Behavioural Economics at Duke University. Ariely defines friction as things that add steps to a process.  A very simple example involves the…

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