Video Gallery of Super Bowl 2013 Ads: Where’s the Innovation?

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Here’s a video gallery of all ads screened during yesterday’s brand-fest otherwise known as the Super Bowl – at the Mercedes Benz superdome in New Orleans and featuring the Pepsi Halftime  Beyonce show – reunited with her Destiny’s Child kin.

From an innovation perspective, there was little to get excited about – in the advertised products themselves or how they were advertised (at $4m a pop).  Pepsi pitched it’s new half-sugar Pepsi Next variant in a familiar kids-wreck-the-home-when-the-parents-away-party ad, Budweiser pitched its latest fruit of beer co-creation – a new variant of Bud called “Black Crown”, and Beck’s pitched “Beck’s Sapphire” – another new premium variant, again in a black bottle.  Both used interchangeable glossy ads featuring lots of black. VW got into hot water with its black-Jamaican-voices-on-white-faces ad for the Beetle…

What do you think?  Any standout innovative ads advertising innovative products – or does a lack of innovation in Super Bowl advertising merely reflect the lack of innovativeness of the products advertised?

Budweiser Black Crown: Coronation

M&M: Love Ballad

Audi: Prom

Hyundai Santa Fe: Team

Go Daddy: Sexy Meets Smart with Danica Patrick and Bar Refaeli

Doritos: Goat 4 Sale

Pepsi NEXT: Party

Best Buy: Asking Amy with Amy Poehler

Budweiser Black Crown: Celebration

Coca Cola: Security Cameras

Oreo: Creme vs. Cookie 

Toyota Rav 4: Wish Granted with Kaley Cuoco

Doritos: Fashionista Daddy

Calvin Klein: Concept with Matthew Terry Drama

Bud Light: Journey with Stevie Wonder YourBigIdea.CO

Milk: Got Milk? with Dwayne “The Rock” Johnson

Hyundai Sonata Turbo: Stuck

Volkswagen: Get In. Get Happy

Coca-Cola: The Chase

Subway: 15 Years In The Making

Taco Bell: Live Mas (Live Young)

Skechers Go Run 2: Man vs. Cheetah

Lincoln MKZ: Phoenix

Jeep: Whole Again

Century 21: Wedding

Blackberry Z10: Can’t do

Etrade: Save Money

Subway: FebruANY Hard To Say

Bud Light: Favorite Chair with Stevie Wonder

Axe Apollo: Astronaut

Mio fit: Anthem with Tracy Morgan

Kia Forte: Hotbots

Gildan: Getaway

Wonderful Pistachio: Get Crackin’ with PSY

Lincoln: #Steerthescript with Jimmy Fallon

Speedstick: Unattended Laundry #HandleIt

Beck’s Sapphire: Fish

Budweiser: The Clydesdales “Brotherhood”

Dodge Ram: Keep Plowing

Kia Sorento: Space Babies

Tide: Miracle Stain

Soda Stream: Effect

Mercedes Benz CLA: Soul with Willem DaFoe, Usher and Kate Upton

Samsung Mobile USA: The Next Big Thing with LeBron James, Paul Rudd, Seth Rogen and Bob Odenkirk


Pepsi: Halftime Show with Beyonce


Paul Marsden

All stories by: Paul Marsden

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