Winning with BASES: 3 – How to Beat BASES Concept Tests

1080 412 Paul Marsden
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Here’s a short practical downloadable guide on how to develop killer new product concepts by reverse engineering concepts from Nielsen’s BASES concept test algorithm.

Why game an innovation concept test you ask?  The answer is simple, by building concepts designed to beat the market-leading BASES concept test, you’ll be building concepts fit for survival in competitive marketplaces.  Pass the test, succeed in the market.

There’s no voodoo involved in reverse engineering new product concepts to beat BASES; the BASES algorithm is based on the simple insight that intention to purchase and re-purchase is what drives success – so smart concept development build on consumer intentionality in a category; the intentions that underpin purchase dynamics (trial, repeat, switch, lapse).

Check it out. And to find out more about developing BASES-beating innovation concepts, talk to us at Brand Genetics.

It’s what we do.


Paul Marsden

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