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Liz Thompson

Spotify, Excedrin, and Empathy… what we’ve been reading this week at Brand Genetics

620 400 Liz Thompson

This week at Brand Genetics we’ve been reading about tech-enabled empathy and a few interesting insights regarding both have caught our eye… There has been a lot of discussion and debate over whether technology poses a threat to human relationships and connections – namely whether it’s making us more lonely, less social, and gets in…

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World Cup meets Love Island… what we’ve been reading this week at Brand Genetics

650 376 Liz Thompson

This week at Brand Genetics we’ve been reading about two phenomena that have taken the world by storm: World Cup 2018 and Love Island. Alright, perhaps one more than the other, but a few interesting insights regarding both have caught our eye… As physical and digital realities become increasingly intertwined, brands are working to create…

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Blockchain beyond Bitcoin… what we’ve been reading this week at Brand Genetics

939 527 Liz Thompson

This week at Brand Genetics we’ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye… It seems that ever since blockchain was first introduced to the world, it’s garnered interest, intrigue, and acclaim — albeit muddled amidst a cloud of misunderstanding and confusion by many as…

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The Future of Money… what we’ve been reading this week at Brand Genetics

612 408 Liz Thompson

This week at Brand Genetics we’ve been reading all about the future of money and a few unorthodox insights have caught our eye… An increasing desire for transparency, simplicity, and ease is driving a dramatic shift in the world of financial payments from the physical to the digital. This shift is evidenced by the rise…

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Problem solving for problem solving… what we’ve been reading this week at Brand Genetics

576 342 Liz Thompson

This week at Brand Genetics we’ve been reading all about different approaches to problem solving, and a few unorthodox insights have caught our eye… Problem solving has become a bit of a catch-all term lately, being applied in fields from innovation to management consulting to social entrepreneurship and more. Yet as pervasive as it is,…

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Big data and personality profiling… what’ve we’ve been reading this week at Brand Genetics

900 568 Liz Thompson

We’ve been reading all about the Cambridge Analytica files and a few unorthodox insights have caught our eye… While we’re not going to touch on the heated debate itself (for background, see here, here and here), we did want to focus on two interesting offshoots of the Cambridge Analytica files: personality profiling and fake news. For those who haven’t been…

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The New Premium: Redefining Value in the Experience Economy

1080 608 Liz Thompson

Walking down any high-street or supermarket grocery aisle it’s not hard to see how dramatically the world of branding and advertising has changed over the last few decades. The never-ending sea of new products, brands, colours, and categories makes it hard to miss. However nowhere is this shift more striking than in the premium space.…

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