Posts By :

Marc Edwards

London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

1080 710 Marc Edwards

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye… As anyone currently in England knows, the whole nation has been indulging in an orgy of football related joy as the national team progressed in the World Cup.  Many articles written in the past week were quick to call out that…

read more

5 Key Trends from Craft Beer Rising 2018

630 472 Marc Edwards

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on Brick Lane in London’s East End, CBR has quickly become the go-to place for new news from the world of Craft…

read more

Trendy Tipples! Review of The Spirit Show 2017

1080 810 Marc Edwards

It’s that time of the year again! Yes, Brand Genetics recently attended the annual Spirit Show.  Strategically timed in early December, the Spirit Show is the platform which tells us what’s up-and-coming in the world of alcohol and spirits.  Never being one to turn down an opportunity for public service, BG felt obliged to investigate…

read more

Life As A BG Intern: Ben Preston

1080 727 Marc Edwards

“Holy f*** Ben, you’ve really done it this time,” was the main thought crossing my mind in my interview as I was introduced to Amanda (our resident neuroscientist). How was I ever meant to compete with that? Yet here I am, 6 months down the line, and not only did I get the job, but…

read more

Brand Genetics Is Looking For An Insight and Innovation Intern

720 405 Marc Edwards

Here at BG we are looking for someone to work as part of our team for 3 months. Every day at Brand Genetics is different so there will be opportunities for the successful candidate to get involved across a wide range of activities – supporting live projects, helping new business initiatives and creating fresh content…

read more

WHAT’S HOT IN DRINKS? THE 5 KEY TRENDS FROM IMBIBE

500 309 Marc Edwards

As is traditional, Brand Genetics once again spent the day at Imbibe, the must-see trade show for anyone in the world of alcoholic drinks. After spending time with brands both big and small, all hoping to revolutionise the world of drinks, we have distilled five key trends which are set to define the future of…

read more

The Future of Craft Beer – 6 Trends from CBR 17

1080 810 Marc Edwards

Boasting over 150 breweries and armed with more than 700 beers and ciders between them, Craft Beer Rising 2017 is a “must see” event in the craft beer calendar.  I joined some of the 2000 trade members and 6000 craft beer lovers at the session in Brick Lane, London and emerged, several hours later, with…

read more

Report: Food Matters Live

1080 810 Marc Edwards

I recently attended the Food Matters Live 2016 event – 600 exhibitors, showcasing the latest developments in “better for you” food and drink innovation.  It is an eclectic mix ranging from major food and drink manufacturers to new and enterprising start-ups, together with ingredients suppliers, retailers, foodservice providers and academic research bodies. Here are 4…

read more