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Empathy Quotes in Business
At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk. ...
How to “Be More Human”
As an agency that believes that the future is human, we at Brand Genetics are enjoying Reebok's 2018 latest '#BeMoreHuman' campaign starring positive female role models, including Ariana Grande, Gal G...
Pre-suasion (Speed Summary)
Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention....

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