The Challenge
Back in 2000, Robinsons wanted to reinvigorate their brand, extending relevance and usage of this trusted and well-known market leader
Our Impact
We created a series of new territories from trends at ‘category intersections’. Combining learnings from different projects we identified the ‘Fruit Shoot’ opportunity – street cred packs for kids via the push-pull sports cap plus Robinsons reassurance for mums. Fruit Shoot was an instant hit, and is now worth over £100m in the UK, and available in 25 countries worldwide