Forward Thinking

Cool Co-Creation Examples: Heineken
Heineken Open Design Explorations Edition 1: The Club What does the future of clubbing look like?  Co-creation can give you an answer. Global brewer Heineken recruited a virtual team of 19 young eme...
Don’t Innovate, Imitate!
We're re-reading one of our latest favourite business books in order to prepare a speed summary for clients, Obed Shenkar's; Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge. We'...
Do Focus Group Kill Innovation?
It’s the familiar plaintive cry of the innovator. Focus groups kill innovation. Gianfranco Zaccai, designer of the Swiffer mop, and co-founder and president of the global design and innovation consu...
Why Brainstorming Sucks [Infographic]
Here's a great infographic from Column Five on why group brainstorming is not the way to do innovation. Creativity by committee doesn't work because it hinders rather than facilitates productive thou...
Why Innovation Needs Critical Thinking
The ever-insightful Farnam Street blog has posted a useful article on critical thinking, with interesting implications on why we need it in innovation. Too often, we use so called "insights" to drive...
Innovation is a Remix
If you haven't checked out the TED talk Everything is a Remix above, then do yourself a favour and watch the 9 minute show; it'll change the way you think about brand innovation. Bottom line - succes...

To hear more about what we are up to and the work we are doing, why not join our mailing list?