Speed Summaries

Speed Summary: Wired to Care

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Wired to Care: How Companies Prosper When They Create Widespread Empathy Author: Dev Patnaik Publisher: Pearson Publication: 2009/2014 Human empathy will make you a better innovator. Step into the shoes of your consumer and innovate from their perspective is the not so secret innovation secret of companies such as Nike, Pixar, Netflix and IBM. That’s the…

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Speed Summary: Where Good Ideas Come From – The Natural History of Innovation

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Where Good Ideas Come From –  The Natural History of Innovation Author: Steven Johnson Publisher: Allan Lane Publication: 2010 Where do good innovation ideas come from? The short answer; coffee houses. Longer answer, from the seven places listed below. From a review of 189 great ideas from pencils to parachutes, best-selling business and popular science author Steven…

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Speed Summary: Well Designed – How to Use Empathy to Create Products People Love

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Well Designed: How to Use Empathy to Create Products People Love Author: Jon Kolko Publisher: Harvard Business Review Press Publication: 2014 Here’s how to use empathy to create products people love. Generate empathy insights. An empathy insight is an insight (an unexpected shift in understanding (that explains and predicts behaviour)) that focuses on how people feel and…

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Speed Summary: Against Empathy – The Case for Rational Compassion

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Against Empathy: The Case for Rational Compassion Author: Paul Bloom Publisher: Ecco Publication: 2017 Are you a good “mindreader”? Empathy techniques for reading the minds of consumers are becoming increasingly popular in insight, innovation, and design. Despite supernatural overtones, mindreading is perfectly natural and one of two defining characteristics of the human capacity for ‘empathy’ (a term coined…

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Pre-suasion (Speed Summary)

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Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention. Although attributed to investor and philanthropist Esther Dyson, this insight is subject of Robert Cialdini’s new book Pre-suasion. ‘Pre-suasion’ is the art of influence by capturing and channeling attention. Rather than…

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How Brands Grow Part 2 (2016) [Speed Summary]

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How Brands Grow: Part 2 Author: Byron Sharp & Jenni Romaniuk Publisher: Oxford University Press Publication: 2016 Are you a card-carrying ‘Sharpie’? (fan of Prof. Byron Sharp and the simple Ehrenberg-Bass approach to growing brands). If so, then you’re in for a treat with How Brands Grow Part 2 (HBG2), the followup to the original must-read international bestseller on…

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Edge Strategy: A New Mindset for Profitable Growth [Speed Summary]

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Edge Strategy: A New Mindset for Profitable Growth Author: Alan Lewis and Dan McKone Publisher:  Harvard Business Review Press Publication date: December 2015 If you’re not innovating on the Edge, then you’re taking up too much space. That’s the insight for innovators in Edge Strategy; A New Mindset for Profitable Growth by Alan Lewis and Dan…

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Smarter, Faster, Better [Speed Summary]

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Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the secret is simple. Never start by creating something new. Instead, innovate creatively by combining existing solutions. In Smarter, Faster, Better: The Secrets of Being Productive, Pulitzer Prize-winner Charles Duhigg…

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Sprint by Google Ventures [Speed Summary]

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Sprint: How to solve big problems and test new ideas in just five days Author: Jack Knapp, John Zeratsky, and Braden Kowitz Publisher: Transworld Publication date: March 2016 Google does them. Airbnb and Facebook do them. McKinsey does them. Government agencies do them. Start-ups do them. We do them… Everybody is doing ‘design sprints’ these days…

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Design Sprint [Speed Summary]

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  Design Sprint Author: Richard Banfield, C. Todd Lombardo, and Trace Wax Publisher: O’Reilly Publication date: 2015 From brief to prototype in 5 days. In Design Sprint, three seasoned innovators with a digital background share the new ‘black’ in corporate and startup innovation – the design sprint. A design sprint is ‘design-thinking’ on speed, a ‘time boxed’…

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