Whatever you think of the industry trend of recruiting celebrity designers and artists to become creative directors for your brand (Alicia Keys (Blackberry), Justin Timberlake (Budweiser), Lady Gaga (Polaroid), Will.i.am (Intel)), the trend is as hot as the Harlem Shake right now.

So the latest innovation from Coca-Cola is right on trend; it’s a series of special editions for Diet Coke, same flavour but new packaging featuring designs from Coke’s new Creative Director Marc Jacobs.

On the heels of Diet Coke special editions bottles from Karl Lagerfeld and John Paul Gaultier, the special limeted editions will be launched this Spring, and are intended as a light hearted celebration of the rise of female empowerment through the Eighties, Nighties and Noughties.

How could you add a little celebrity sizzle into your next innovation?




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