Webinar: The Laws Of Human Nature Every Brand Needs To Know

Are you missing the big picture?

Humans are hardwired to pay attention to the new, the different or the unusual, so in turbulent times it’s tempting to focus on what’s changing in the world. However, by following this path you and your businesses may be leaving the bigger opportunities on the table!

At Brand Genetics, we believe that seeing the world ‘human-first’ is key to solving complex challenges. We look at these through the lens of human nature, because while technologies, businesses and markets change, human nature remains constant.

In this webinar we help you reframe your thinking!

In the video below we discuss some of the key laws of human nature from our latest insight report (which you can also download above), alongside what this means for your marketing, brand strategies and your business as a whole.

Dr Paul Marsden (consumer psychologist and expert in human behaviour) will be in conversation with two members from the Brand Genetics Director team, Cliff Fawcett and Liz Thompson. The panel will explore each of the laws, brought to life with examples to illustrate why it is important for brands and why is of particular importance now, given the climate we find ourselves in. The team will also take questions from the audience.