PredictablyIrrational

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

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Want to understand what motivates consumers' perceptions of premium? Despite economic uncertainty and a global pandemic, the premium market has not just bucked the trend, but continued to grow! ...