Brand Genetics is a global insight & innovation consultancy. Our human-centred approach helps us identify scalable opportunities for brand growth

Identify how to win in today’s market – and in tomorrow’s

Spot next-generation growth opportunities

Make smarter decisions about how to be fit for the future

Create new products, propositions & services to attract customers

Why human-centred matters

People are so much more than just consumers or users. By taking a broader human perspective, we uncover new and bigger opportunities for your brand to have a positive impact on people’s lives.

How human-centred delivers

What unites people is more powerful and profitable than what divides us. By understanding the shared needs and motivations that bind us together we can identify innovation and branding opportunities that span cultures and markets​

How human-centred works

We leverage the human and social sciences to dig deeper and build on validated human insights. We work collaboratively with you, using observational field research to reveal insight-led and evidence-based innovation opportunities​​.

Our Services


Fresh perspectives that go deeper to reveal human truths


New solutions that deliver against human needs and goals


Deliverables that move, motivate and catalyse change

We’re happy to work with some of the world’s most loved brands across a wide range of categories