Human Experience

Need-to-know trends

DNA-based nutrition, nutrition-by-picture and personalised vitamins… what we’ve been reading this week at Brand Genetics

890 500 Clemmie Prendergast

This week we’ve been reading about Nutrition Tech, and a few insights have caught our eye… As one of the fastest-growing and most resilient markets, the wellness economy is now worth $3.7 trillion and is showing no sign of slowing down. Loosely defined as holistic healthy living characterized by physical, mental, social and spiritual well-being,…

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How to “Be More Human”

1080 520 Paul Marsden

As an agency that believes that the future is human, we at Brand Genetics are enjoying Reebok’s 2018 latest ‘#BeMoreHuman‘ campaign starring positive female role models, including Ariana Grande, Gal Gadot (Wonder Woman), Gigi Hadid, Icelandic CrossFit star Katrin Davidsdottir and others. But what does #BeMoreHuman mean?  For Reebok, it means being the best possible version…

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Ancient Egypt, Skin Scanners & Algorithmic beauty… what we’ve been reading this week at Brand Genetics

991 604 Neha Ahmed

This week we’ve been reading about Beauty Tech, and a few insights have caught our eye… The beauty category is no exception when it comes to industries that have been revolutionised through advancements in technology, but before we explore this further, let’s take a look back at the modest origins of this exciting and ever-evolving…

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International Lefthander’s Day and Inclusivity…. what we’ve been reading this week at Brand Genetics

939 562 Mia Christophers

We’ve been reading all about inclusivity and embracing the needs of diverse consumers and a few encouraging insights have caught our eye…  This week, in light of National Lefthander’s Day, Oreo launched a limited-edition pack, designed to be easier for left-handers to open. The campaign highlighted the often ignored daily inconveniences left-handed people face – from…

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Breaking into cocktails and immersive dining…. what we’ve been reading this week at Brand Genetics

1080 588 Mia Christophers

This week we’ve noticed an explosion in the experience economy, and a few enticing insights have caught our eye…  The consumer hunger for unique experiences continues apace.  A recent study found that over two thirds of Americans said they would prioritise spending on experiences rather than products.  On top of this, figures show that spending…

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Spotify, Excedrin, and Empathy… what we’ve been reading this week at Brand Genetics

620 400 Liz Thompson

This week at Brand Genetics we’ve been reading about tech-enabled empathy and a few interesting insights regarding both have caught our eye… There has been a lot of discussion and debate over whether technology poses a threat to human relationships and connections – namely whether it’s making us more lonely, less social, and gets in…

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