Human Experience

Need-to-know trends

London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

1080 710 Marc Edwards

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye… As anyone currently in England knows, the whole nation has been indulging in an orgy of football related joy as the national team progressed in the World Cup.  Many articles written in the past week were quick to call out that…

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As the UK’s NHS turns 70, what does the future of Health look like?

770 513 Clemmie Prendergast

This week we’ve been reading all about health technology and a few revealing insights have caught our eye… This week celebrates the 70th Birthday of the NHS, the National Health Service, in the UK. Founded by Aneurin Bevan in 1948, it is now the largest employer in Europe and the biggest integrated health system in the…

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World Cup meets Love Island… what we’ve been reading this week at Brand Genetics

650 376 Liz Thompson

This week at Brand Genetics we’ve been reading about two phenomena that have taken the world by storm: World Cup 2018 and Love Island. Alright, perhaps one more than the other, but a few interesting insights regarding both have caught our eye… As physical and digital realities become increasingly intertwined, brands are working to create…

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Data protection and GDPR… what we’ve been reading this week at Brand Genetics

939 595 Clemmie Prendergast

We’ve been reading all about new data protection legislation and a few revealing insights have caught our eye… “The goal of the web is to serve humanity. We built it now so that those who come to it later will be able to create things that we cannot ourselves imagine.” says Tim Berners Lee, creator…

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Blockchain beyond Bitcoin… what we’ve been reading this week at Brand Genetics

939 527 Liz Thompson

This week at Brand Genetics we’ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye… It seems that ever since blockchain was first introduced to the world, it’s garnered interest, intrigue, and acclaim — albeit muddled amidst a cloud of misunderstanding and confusion by many as…

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Cognitive bias and consumer research… what we’ve been reading this week at Brand Genetics

790 251 Clemmie Prendergast

We’ve been reading all about cognitive biases and a few revealing insights have caught our eye… What are cognitive biases? To help deal with the complexity around us, our brains often use mental shortcuts — called ‘heuristics’ — during problem solving to simplify judgement and decision- making processes. However, sometimes these mental shortcuts can lead us astray, causing us…

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