Human Experience

Need-to-know trends

Data protection and GDPR… what we’ve been reading this week at Brand Genetics

939 595 Clemmie Prendergast

We’ve been reading all about new data protection legislation and a few revealing insights have caught our eye… “The goal of the web is to serve humanity. We built it now so that those who come to it later will be able to create things that we cannot ourselves imagine.” says Tim Berners Lee, creator…

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Blockchain beyond Bitcoin… what we’ve been reading this week at Brand Genetics

939 527 Liz Thompson

This week at Brand Genetics we’ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye… It seems that ever since blockchain was first introduced to the world, it’s garnered interest, intrigue, and acclaim — albeit muddled amidst a cloud of misunderstanding and confusion by many as…

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Cognitive bias and consumer research… what we’ve been reading this week at Brand Genetics

790 251 Clemmie Prendergast

We’ve been reading all about cognitive biases and a few revealing insights have caught our eye… What are cognitive biases? To help deal with the complexity around us, our brains often use mental shortcuts — called ‘heuristics’ — during problem solving to simplify judgement and decision- making processes. However, sometimes these mental shortcuts can lead us astray, causing us…

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The Future of Money… what we’ve been reading this week at Brand Genetics

612 408 Liz Thompson

This week at Brand Genetics we’ve been reading all about the future of money and a few unorthodox insights have caught our eye… An increasing desire for transparency, simplicity, and ease is driving a dramatic shift in the world of financial payments from the physical to the digital. This shift is evidenced by the rise…

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The future of gamification… what we’ve been reading this week at Brand Genetics

939 443 Clemmie Prendergast

We’ve been reading all about gamification and a few revealing insights have caught our eye… Gamification has been on the agenda for a while, but a recent report by JWT looking at its use for social good has caught our attention. This week we explore the rise of gamification, looking at some of the psychological drivers of…

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Problem solving for problem solving… what we’ve been reading this week at Brand Genetics

576 342 Liz Thompson

This week at Brand Genetics we’ve been reading all about different approaches to problem solving, and a few unorthodox insights have caught our eye… Problem solving has become a bit of a catch-all term lately, being applied in fields from innovation to management consulting to social entrepreneurship and more. Yet as pervasive as it is,…

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