Forward Thinking

Google Glass Now On Sale in UK – Market Research Applications

Google's smart specs - Glass - are now freely available to purchase in the UK for £1000, including frames - although not the 13 new Diane Von Furstenberg Frames or Shades for Google Glass also laun...

25th June 2014   |   3 minute read

Forward Thinking

Curiosity – Innovation depends on it

As young children we start to observe the world to make sense of it. We’re not afraid to ask questions that feed our natural curiosity about life. Somewhere down the line, possibly in the classroom...

11th June 2014   |   3 minute read

Forward Thinking

How to get consumers to pay more for your innovation

Dan Ariely is one of the most influential thinkers in the world today and a leader in the field of behavioural economics (he's also founder of the wonderfully named 'Center for Advanced Hindsight'). A...

29th May 2014   |   3 minute read

Forward Thinking

Brand Genetics chairs the Global Innovation Forum 2014

We believe that in the world of innovation it's vital to keep exposing yourself to new ideas and influences in order to find the new connections that spark  ideas and opportunities. But don't just ...

21st May 2014   |   3 minute read

Forward Thinking

Four Innovation lessons from the San Francisco 49ers

At Brand Genetics we believe change happens at the edges. So just as we challenge our clients to look beyond the mainstream to spot opportunities, we also keep our ears pricked for new lessons fr...

15th May 2014   |   3 minute read

Forward Thinking

Using constraints to inspire breakthrough innovation

Delta Airways has just opened it's 'Innovation Class' for business. If you haven't heard of it, Delta's idea is that as they already fly 'some of the smartest people in the world', these leaders coul...

3rd April 2014   |   3 minute read

Forward Thinking

Fresh beer, straight from the brewery

Innovation often happens at the edges of categories.  So we enjoyed a recent blog post from our South East Asia traveling colleague.  He had arrived in Qingdao, on China's east coast, the home of Ts...

27th March 2014   |   3 minute read

Forward Thinking

Can you tap into the growth of ‘YUMMY’ money?

The world is going crazy for the latest neologism - the YUMMY (Young, Urban Males). This new (frankly horrible) term, coined by HSBC analysts in a recent report, disguises a fascinating trend: the p...

26th March 2014   |   3 minute read

Forward Thinking

Harness the Power of Time Travel for Innovation Success

We've been enjoying Bob Sutton and Huggy Rao’s new book, 'Scaling Up Excellence' and particularly liked a simple, but powerful exercise it outlines called the 'pre-mortem' - which we believe can hel...

25th March 2014   |   3 minute read

Forward Thinking

Fruit of the Loom is ‘Pretotyping in a Pop-up’ to Concept Test Premium Brand

Shoreditch, London - home of hip.  That's where t-shirt brand Fruit of the Loom is concept testing (or 'pretotyping*' to use the jargon) a new premium brand - 'Seek No Further'. Pretotyping: Testing ...

24th March 2014   |   3 minute read

Forward Thinking

‘Fast Thinking’ Innovation – How to Identify Opportunities

We're still buzzing about Daniel Kahneman's talk this week in London.  Not about the Nobel prize winner psychologist's book - Thinking, Fast and Slow - we've read that, and already use its key insigh...

21st March 2014   |   3 minute read

Forward Thinking

Oral B Launches Smart Toothbrush [Smart Innovation]

Hype surrounding smart technology and the Internet of Things is turning to reality, one device at a time.  Oral B is adding smart technology - appropriately enough - to its smartseries of toothbrushe...

11th March 2014   |   3 minute read