Forward Thinking

Innovating for FMCG: The 4th Dimension Technique [Video]

Checkout the brilliant slideshow above of consumer products evolving by decade - from milk containers to swimsuits. Published in the Guardian on Friday, and spotted by Brand Genetics design specialist...

18th March 2013   |   3 minute read

Forward Thinking

Cool Innovation in FMCG 7: Dominos Pizza Gig-in-a-Box

How do you put the fun into FMCG?  Take a cue from Dominos Pizza in Japan and augment your packaging with augmented reality.  Throw in some co-creation and a little star-dust and you'll have a hit. ...

14th March 2013   |   3 minute read

Forward Thinking

Cultural Mash-Ups: Why FMCG should follow the fashion

As regular readers will know one of the themes we often return to is 'innovation is a remix' - the idea that every innovation it built on a previous idea, just mixed up in a new and interesting way. ...

13th March 2013   |   3 minute read

Forward Thinking

Your Facebook Likes Reveal Powerful Insights – Including Sexual Orientation

Fascinating new research from the University of Cambridge published today shows the insight-generating power and potential of "Big Data"; massive, fast changing and diverse datasets characterized by t...

12th March 2013   |   3 minute read

Forward Thinking

Innovation for the Ageing Consumer #2: eBooks

Continuing our series of surprising innovations that appeal to ageing consumers, this week we turn our attention to the likes of the Kindle - or more generically - eBooks. For many of us these will br...

11th March 2013   |   3 minute read

Forward Thinking

African Innovation: The world’s fastest growing continent

This week the Economist has a special report on Africa which suggests that “Celebrations are in order on the poorest continent... Its economy is flourishing. Most countries are at peace…record n...

7th March 2013   |   3 minute read

Forward Thinking

Cool Innovation in FMCG #6: BluePrint Cleanse

We're not quite sure of the exact moment when pasteurised juice brands of the Innocent Smoothie and Tropicana clan were demoted to canned soup status, but the mainstreaming of the 'cold-pressed juice'...

6th March 2013   |   3 minute read

Forward Thinking

Innovation for the Ageing Consumer #1: Nintendo Wii

In looking at the world of the Ageing (60+) Consumer, the team at Brand Genetics were struck by how many ideas could  appeal to the older consumer if only they were given a bit more thought. Creatin...

5th March 2013   |   3 minute read

Forward Thinking

Innovating for the Ageing Consumer

Over the last few weeks we've made the case for why the age of the ageing consumer is upon us - a growing and wealthy generation with specific needs - represent a huge, but untapped opportunity for in...

1st March 2013   |   3 minute read

Forward Thinking

Cool Innovation in FMCG #5: P&G Tide Pods

Did you know that every lorry load of washing detergent sachets contains 650kg of plastic packaging waste?  Not launched (yet), here's a cool waste-free innovation from designer Aaron Mickelson for ...

1st March 2013   |   3 minute read

Forward Thinking

Cool Innovation in FMCG #4: Fiji Water Straws

Why did it take so long?  Forget sports water bottle cap tops unless you're Lance Armstrong or Alenka Bika wannabes, every lipstick-tastic water-sipping hipster in da club needs a straw. Pommery's P...

27th February 2013   |   3 minute read

Forward Thinking

Cool Innovation in FMCG #3: Diet Coke Marc Jacobs Limited Edition (video)

Whatever you think of the industry trend of recruiting celebrity designers and artists to become creative directors for your brand (Alicia Keys (Blackberry), Justin Timberlake (Budweiser), Lady Gaga (...

26th February 2013   |   3 minute read