Forward Thinking

Is This The Future of Washing? P&G Unveils The Swash

Procter and Gamble recently unveiled the Swash machine, a clothes refresher that allows people to re-wear their garments without washing. In conjunction with Whirlpool, they have developed a system th...

26th August 2014   |   3 minute read

Forward Thinking

4 ways thinking like a child can unearth fresh insight

Adora Svitak's TED talk (see video above) has been watched nearly 3.5million times - particularly  surprising given she was only 12 years old at the time! It suggest her subject,'What adults can le...

20th August 2014   |   3 minute read

Forward Thinking

Gen Y Ad “Misunderstood” Wins 2014 Creative Emmy

Want a powerful insight into Gen Y?  Then look at this 'Misunderstood' ad that has just won the Emmy Award for 2014′s Outstanding Commercial. The ad, for Apple's iPhone (Park Pictures - TBWAM...

18th August 2014   |   3 minute read

Forward Thinking

8 new words in the Oxford dictionary & what they say about our lives

Any semiotician will tell you that language reflects ways of living and thinking, and more specifically, words can provide valuable clues to understanding culture. So it's always interesting to see h...

14th August 2014   |   3 minute read

Forward Thinking

How the simple question ‘Why’ can unlock innovation opportunities

We live and work in a world, in categories and in companies where we are surrounded by unspoken 'rules': some of them are there for good reason, but some may not have been good rules in the first ...

6th August 2014   |   3 minute read

Forward Thinking

Psych Eye for the Qual Guy: A Party Game Called Psychoanalysis

Here's the first in a series of practical qual research techniques, tips and tricks drawn from psychology. A 'Party Game Called Psychoanalysis' is a simple projective research group technique used t...

4th August 2014   |   3 minute read

Forward Thinking

Brainstorms that Work: 3 approaches for better creative sessions

Brainstorming has (rightly in our opinion) come in for a lot of criticism - particularly where it maintains the fallacy of the Eureka moment: that great ideas appear out of thin air thanks to huge cr...

16th July 2014   |   3 minute read

Forward Thinking

Debrief Like TED – A 10 Point Researcher Guide to Presenting Research Findings

What can market researchers learn from the TED - 15 minute high impact idea-briefings built on incisive and inspiring insights - "ideas worth spreading"? TED idea briefings can help researchers do...

14th July 2014   |   3 minute read

Forward Thinking

Dan Ariely: 7 Problems with Research Groups and Surveys

It's an oldie but it's a goodie - an interview by Nex Gen Research with psychologist and behavioural economist Dan Ariey, author of Predictably Irrational (speed summary) and expert on non-rational (n...

8th July 2014   |   3 minute read

Forward Thinking

‘Innovate or Die’: the challenge of disruptive innovation

Playing it safe is not safe anymore... that's the key lesson from Lean Startup author Eric Ries' interview with McKinsey, the global management consultancy. In a world where, any kid with $1,000 in th...

7th July 2014   |   3 minute read

Forward Thinking

Use your Past as a Springboard to the Future

Everyone talks about the accelerated rate of change and the overwhelming complexity of the world today: how to make sense of it, effectively adapt and avoid being left behind. But the focus should re...

2nd July 2014   |   3 minute read

Forward Thinking

Hitting the Sweet Spot – Understanding Your Target Audience

We have been intrigued by Maria Sharapova’s new range of sweets, the aptly named Sugarpova gummy candies.  “I’m competitive,” says the best-paid sportswoman on the planet, “and I want to be...

29th June 2014   |   3 minute read