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How hungry brands can win in a new context   SIGN-UP HERE TODAY GLP-1s are not just a diet trend, they are a biological rewiring of your customer. The era of "volume-based growth" with thi...

Alert: commotion in the beverage aisle! Something’s brewing in the functional beverage category… PepsiCo has announced the launch of Pepsi Prebiotic Cola in early 2026. This follows its big acq...

The end of impulse? How appetite drugs are redefining consumer choice GLP-1s are already having a profound impact on consumer behaviours, and it is a question of how - not if - they will continue t...