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SYSTEM 1 – AND THE 80:20 RULE
“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...
28th June 2018   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
The Future of Luxury – A Radical Redefinition
Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ - a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic ...
25th June 2018   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Food Pioneers – Learning from the Innovators
As an innovation business, we are always inspired by stories from real innovators – so we were spoiled for choice at yesterday’s Food & Drink Innovation Network event, Food Pioneers. Fraser D...
23rd May 2018   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
World Book Day: What we’re reading at Brand Genetics
To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1. ...
27th April 2018   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
What’s in a name? Determining your innovation’s destiny
One of my favourite ideas is the concept of nominative determinism: that you are more likely to gravitate to a job, hobby or location if it ‘fits’ your name. The theory suggests you’re more like...
19th April 2018   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour

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