BG Internships

Brand Genetics Is Looking For An Insight and Innovation Intern

Here at BG we are looking for someone to work as part of our team for 3 months. Every day at Brand Genetics is different so there will be opportunities for the successful candidate to get involved acr...

4th August 2017   |   3 minute read

Speed Summaries

Speed Summary: Where Good Ideas Come From – The Natural History of Innovation

Where Good Ideas Come From -  The Natural History of Innovation Author: Steven Johnson Publisher: Allan Lane Publication: 2010 Where do good innovation ideas come from? The short answer; co...

27th July 2017   |   3 minute read

Forward Thinking

THE CRAFT LIQUEUR OPPORTUNITY

OK, so we all know about the craft beer movement.  But what about craft liqueurs?  This is an area where small is beautiful, and local is definitely best. If you are lucky enough to be anywhere nea...

23rd July 2017   |   3 minute read

Forward Thinking

The Three Things that Make a Great Insight

What makes a great insight? Well, there a radio show for that.  Tune into Freakonomics Radio (the radio channel for behavioural economists - yes it exists) and you'll find the three criteria for a ...

10th July 2017   |   3 minute read

Forward Thinking

Paradigm-breaking Innovation

Many brands are successful by doing just one thing, and doing it well.  Think of Sensodyne for sensitive teeth, KFC for fried chicken, or Marmite – whether you love it or hate it.  But single-mind...

9th July 2017   |   3 minute read

Forward Thinking

WHAT’S HOT IN DRINKS? THE 5 KEY TRENDS FROM IMBIBE

As is traditional, Brand Genetics once again spent the day at Imbibe, the must-see trade show for anyone in the world of alcoholic drinks. After spending time with brands both big and small, all hopin...

7th July 2017   |   3 minute read

Empathy-based Research Forward Thinking

Three Simple Empathy Techniques for Qualitative Research

Empathy is experiential insight and it's having a moment. Business leaders, political leaders and entrepreneurs all say we need more empathy - the ability to step into someone else shoes to feel ...

4th July 2017   |   3 minute read

Forward Thinking

Amazon Buys Whole Foods for $13.7bn: What it Means for FMCG

If you're in FMCG, say hello to your new boss.  Amazon's Jeff Bezos. Today, Amazon didn't just take over Whole Foods for $13.7bn. The world's largest online retailer effectively also took over FMCG ...

16th June 2017   |   3 minute read

Forward Thinking

How to innovate successfully – 5 lessons from the man who invented Baileys

It took just 30 seconds to invent Baileys Irish Cream – and within 45 minutes there was a fully formed prototype liquid.  In response to “The Irish brief” from IDV (now Diageo), Hugh Seymour-Da...

4th June 2017   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Well Designed – How to Use Empathy to Create Products People Love

Well Designed: How to Use Empathy to Create Products People Love Author: Jon Kolko Publisher: Harvard Business Review Press Publication: 2014 Here's how to use empathy to create products peop...

11th May 2017   |   3 minute read

Forward Thinking

MAKING A SPLASH – HOCKNEY, INNOVATION & BARTON

David Hockney knows a thing or two about art – and he can also teach us a lot about innovation too. The current Hockney exhibition at Tate Britain (which runs till 29th May) is a shrine to innovati...

26th April 2017   |   3 minute read

Forward Thinking

The Future of Insight – Top 3 Trends

Inspired by Marketing Week's Insight Show– which featured the latest innovations from the industry’s leaders – we have distilled the top 3 trends that we believe will play a predominate role in ...

16th March 2017   |   3 minute read