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Showing 212 results
Pre-suasion (Speed Summary)
Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention....
20th December 2016   |   A Brand Genetics Newsletter
Smarter, Faster, Better [Speed Summary]
Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the ...
11th April 2016   |   A Brand Genetics Newsletter
Sprint by Google Ventures [Speed Summary]
Sprint: How to solve big problems and test new ideas in just five days Author: Jack Knapp, John Zeratsky, and Braden Kowitz Publisher: Transworld Publication date: March 2016 Google does them. A...
2nd April 2016   |   A Brand Genetics Newsletter
Design Sprint [Speed Summary]
  Design Sprint Author: Richard Banfield, C. Todd Lombardo, and Trace Wax Publisher: O'Reilly Publication date: 2015 From brief to prototype in 5 days. In Design Sprint, three s...
29th February 2016   |   A Brand Genetics Newsletter
Superforecasting
Superforecasting: The Art and Science of Prediction Author: Philip Tetlock with Dan Gardner Publisher: RH Books Publication date: 2015 What is the future of your business? What are the emerging t...
26th February 2016   |   A Brand Genetics Newsletter
Value Proposition Design [Speed Summary]
Value Proposition Design: How to Create Products and Services Customers Want Author: Alexander Osterwalder Publisher:  Wiley Publication date: 2015 What’s your value proposition? How do you ad...
30th June 2015   |   A Brand Genetics Newsletter
The Science of Why [Speed Summary]
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Author: David Forbes Publisher:  Palgrave Macmillan Publication date: 2015 For marketers, what motivates cons...
22nd June 2015   |   A Brand Genetics Newsletter
Start with Why [Speed Summary]
Start With Why: How Great Leaders Inspire Everyone To Take Action Author: Simon Sinek Publisher:  Penguin Publication date: 2011 Why do we buy what we buy? Trained ethnographer Simon Sinek offe...
29th May 2015   |   A Brand Genetics Newsletter
Growth Hacker Marketing [Speed Summary]
Growth Hacker Marketing: A Primer on the Future of of PR, Marketing and Advertising Author: Ryan Holiday Publisher:  Profile Books Publication date: 2014 (Expanded edition) It’s a case of mist...
3rd May 2015   |   A Brand Genetics Newsletter

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