Forward Thinking

Can you tap into the growth of ‘YUMMY’ money?

The world is going crazy for the latest neologism - the YUMMY (Young, Urban Males). This new (frankly horrible) term, coined by HSBC analysts in a recent report, disguises a fascinating trend: the p...

26th March 2014   |   3 minute read

Speed Summaries

Made to Stick: Why Some Ideas Survive and Others Die [Speed Summary]

Made to Stick: Why Some Ideas Survive and Others Die  Author: Chip Heath and Dan Heath Publisher: Random House Publication: 2007 What makes an idea psychologically sticky? The answer is SUCCES...

25th March 2014   |   3 minute read

Speed Summaries

Decoded – The Science Behind Why We Buy [Speed Summary]

Decoded - The Science Behind Why We Buy Author: Phil Barden Publisher: Wiley Publication: 2013 A little psychology can go a long way in marketing.  Decoded explores five core psychological in...

13th March 2014   |   3 minute read

Speed Summaries

Contagious: Why Things Catch On [Speed Summary]

Contagious - Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell's Tipping Point, the business press has been adding flesh to the bare ...

10th March 2014   |   3 minute read

Speed Summaries

Big Bang Disruption [Speed Summary]

Big Bang Disruption: Strategy in the Age of Devastating Innovation Author: Larry Downes and Paul Nunes Publisher: Portfolio Publication: 2014 The tell-tale signature profile of disruptive inn...

24th February 2014   |   3 minute read

Speed Summaries

Generation Me [Speed Summary]

Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled - and More Miserable Than Ever Before Author: Dr. Jean M. Twenge Publisher: Free Press Publication: 2007 Marketi...

10th December 2013   |   3 minute read

Speed Summaries

David and Goliath: Underdogs, Misfits and the Art of Battling Giants [Speed Summary]

David and Goliath: Underdogs, Misfits and the Art of Battling Giants Author: Malcolm Gladwell Publisher: Allen Lane Publication: 2013 How do new brands, innovators and startups enter new markets ...

11th November 2013   |   3 minute read

Forward Thinking

Speed Summary: Achieving High Performance in Alcoholic Beverages (Accenture)

Here's a summary report from Accenture research on the alcoholic beverages market that identifies key profitable growth drivers for alcoholic beverages companies - beyond acquisitions and geographic...

5th August 2013   |   3 minute read

Speed Summaries

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail [Speed Summary]

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Author: Clayton M. Christensen Publisher: Harvard Publication: 1997 Clayton M. Christensen's Innovator's Dilemma is a bests...

17th May 2013   |   3 minute read

Speed Summaries

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire [Speed Summary]

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Author: Bruce Nussbaum Publisher: HarperBusiness Publication: 2013 "Decoding creativity is the biggest business challe...

3rd May 2013   |   3 minute read

Forward Thinking

Why Observable Innovation is Key to Success

How do small entrepreneurial brands successfully innovate in a market, when blue chip’s with multi-million dollar budgets fail? At Brand Genetics we believe one answer is they create products and pr...

11th April 2013   |   3 minute read

Speed Summaries

Influence: The Science of Persuasion [Speed Summary]

Influence: The Psychology of Persuasion Author: Robert Cialdini Publisher: Quill Publication: 2007 (Revised Edition) Hailed by the Journal of Market Research as "among the most important books ...

8th March 2013   |   3 minute read