Forward Thinking

CES 2014: Wearable Tech and the Future of Research

The future of research is first-person research. Let me explain.  Seeing the world from a first-person perspective - through the eyes and experiences of the subject, not the observer - allows resear...

15th January 2014   |   3 minute read

Forward Thinking

How to Develop New Product Concepts: The Amazon Press Release Approach

Summarising a great Quora post from Ian McAllister, general manager at Amazon, here's the Amazon way to develop and write compelling new product concepts (itself, built on the Amazon approach describe...

7th January 2014   |   3 minute read

Forward Thinking

London set to enjoy a Multi-sensory New Year

Vodafone joined forces with Bompas & Parr and the Mayor of London to create the first multi-sensory New Years Eve in history. Attendees of the famous firework display on the River Thames will be s...

17th December 2013   |   3 minute read

Forward Thinking

How to Write New Product Positioning Statements

Whilst the tweet-style 'stripped concept' may be the proven and most effective format for writing new product concepts for quantitative testing, how should researchers write new product concepts for q...

11th December 2013   |   3 minute read

Speed Summaries

Generation Me [Speed Summary]

Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled - and More Miserable Than Ever Before Author: Dr. Jean M. Twenge Publisher: Free Press Publication: 2007 Marketi...

10th December 2013   |   3 minute read

Forward Thinking

How can iBeacon help you personalise your consumers’ brand experience?

The launch of Apple’s location based system iBeacon is the latest Point of Sale (POS) technology designed to allow retailers to interact with shoppers via personalised notifications. The technology ...

10th December 2013   |   3 minute read

Forward Thinking

LVMH Launches Dragons’ Den for Fashion Talent

Replace Peter Jones and Duncan Bannatyne from Dragons' Den (Shark Tank in US) with Karl Lagerfeld and Marc Jacobs and what do you get? Answer: LVMH's new talent scout initiative for fashion design,...

26th November 2013   |   3 minute read

Speed Summaries

David and Goliath: Underdogs, Misfits and the Art of Battling Giants [Speed Summary]

David and Goliath: Underdogs, Misfits and the Art of Battling Giants Author: Malcolm Gladwell Publisher: Allen Lane Publication: 2013 How do new brands, innovators and startups enter new markets ...

11th November 2013   |   3 minute read

Forward Thinking

Coca-Cola Zero Brings Technological Innovation To Their Cans (Brazil)

Coca-Cola Zero developed a groundbreaking edition can for the recent Rock in Rio Festival. With the addition of technology and music to the packaging, the new cans come with wave sounds that can be sc...

3rd October 2013   |   3 minute read

Forward Thinking

The soap innovation that makes kids want to wash their hands (South Africa)

Hundreds of people die every year in South Africa from diseases such as typhoid, diarrhoea, pneumonia and cholera due to the lack of hygiene. The kids end up being one of the most affected for being m...

30th September 2013   |   3 minute read

Forward Thinking

Polar Beer helps consumers disconnect to reconnect (Brazil)

In our 'always on' culture of phones, tablets and social media, switching off is emerging as one of life's luxuries. As consumers increasingly live their lives on their smartphones there has been a s...

23rd September 2013   |   3 minute read

Forward Thinking

Distill Ventures: A model for how big companies can develop disruptive innovation (UK)

On Monday night we saw one of the great modern innovation thinkers, Prof. Clay Christensen, speak at the RSA. During a fascinating talk he commented that big corporations are always going to struggle...

12th September 2013   |   3 minute read