Speed Summaries

David and Goliath: Underdogs, Misfits and the Art of Battling Giants [Speed Summary]

David and Goliath: Underdogs, Misfits and the Art of Battling Giants Author: Malcolm Gladwell Publisher: Allen Lane Publication: 2013 How do new brands, innovators and startups enter new markets ...

11th November 2013   |   3 minute read

Forward Thinking

Coca-Cola Zero Brings Technological Innovation To Their Cans (Brazil)

Coca-Cola Zero developed a groundbreaking edition can for the recent Rock in Rio Festival. With the addition of technology and music to the packaging, the new cans come with wave sounds that can be sc...

3rd October 2013   |   3 minute read

Forward Thinking

The soap innovation that makes kids want to wash their hands (South Africa)

Hundreds of people die every year in South Africa from diseases such as typhoid, diarrhoea, pneumonia and cholera due to the lack of hygiene. The kids end up being one of the most affected for being m...

30th September 2013   |   3 minute read

Forward Thinking

Polar Beer helps consumers disconnect to reconnect (Brazil)

In our 'always on' culture of phones, tablets and social media, switching off is emerging as one of life's luxuries. As consumers increasingly live their lives on their smartphones there has been a s...

23rd September 2013   |   3 minute read

Forward Thinking

Distill Ventures: A model for how big companies can develop disruptive innovation (UK)

On Monday night we saw one of the great modern innovation thinkers, Prof. Clay Christensen, speak at the RSA. During a fascinating talk he commented that big corporations are always going to struggle...

12th September 2013   |   3 minute read

Forward Thinking

FMCG Brand Innovation – elBulli Style

How do you do successful brand innovation in food and drink?  You'll find the answer at Brand elBulli, a retrospective at London's Somerset House of elBulli, the most innovative and critically acclai...

6th September 2013   |   3 minute read

Forward Thinking

Coffee shows how to personalise and premiumise commodities (Taiwan)

In a world where many products are becoming increasingly commoditised, how can brands create experiences that consumers are willing to pay a premium for? One clear answer is personalisation: after all...

5th September 2013   |   3 minute read

Forward Thinking

The Quantified Kitchen: What Kenwood Should Do…

First came 'the quantified self' - steps taken, energy expended, calories consumed, weight lost etc - but now we have the quantified kitchen. 'Range' is a brilliant crowdfunded innovation idea on Kic...

27th August 2013   |   3 minute read

Forward Thinking

51 Top Insight and Co-Creation Techniques for Innovation from IDEO

IDEO's much-respected Method Cards, outlining 50 top insight and co-creation techniques for innovation, is available as a free downloadable iOS app. The brilliant deck of 51 cards is also availab...

15th August 2013   |   3 minute read

Forward Thinking

Logbar: Digital Point of Sale Innovation for Alcohol Brands

One of Accenture's solutions for Achieving High Performance in Alcoholic Beverages is for brands to focus more on their business customers (as opposed to consumers) and develop high performance trade...

7th August 2013   |   3 minute read

Forward Thinking

Speed Summary: Achieving High Performance in Alcoholic Beverages (Accenture)

Here's a summary report from Accenture research on the alcoholic beverages market that identifies key profitable growth drivers for alcoholic beverages companies - beyond acquisitions and geographic...

5th August 2013   |   3 minute read

Forward Thinking

Nutraformulate 2014: Using Co-Creation to help the world of Functional Foods

Next year Brand Genetics is delighted to have been asked to give a keynote presentation at the 2-day Nutraformulate conference, the UK's only functional foods event. It's a fascinating topic - the  ...

24th July 2013   |   3 minute read