Forward Thinking

Sex, Lies and Brainstorming – Dan Dennett’s Intuition Pumps

Yesterday evening, the Brand Genetics team went to listen to the world's eminent cognitive philosopher Prof Dan Dennett speak in London on "Intuition Pumps" - intuitive tools to help you think better....

23rd May 2013   |   3 minute read

Forward Thinking

How to Write Killer Concepts: The Stripped Concept

How do you write a killer new product concept that will get your innovation idea through concept screening and testing? Here's one of the very few evidence-based discussions on the subject, published...

20th May 2013   |   3 minute read

Speed Summaries

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail [Speed Summary]

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Author: Clayton M. Christensen Publisher: Harvard Publication: 1997 Clayton M. Christensen's Innovator's Dilemma is a bests...

17th May 2013   |   3 minute read

Forward Thinking

Trend Briefing Speed Summary: Pretail

Want to know the future innovation for consumer goods? Read this. Or if you don't have time, read this speed summary on Trendwatching's latest PRETAIL trend: Why consumers now love to SHOP for pro...

9th May 2013   |   3 minute read

Speed Summaries

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire [Speed Summary]

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Author: Bruce Nussbaum Publisher: HarperBusiness Publication: 2013 "Decoding creativity is the biggest business challe...

3rd May 2013   |   3 minute read

Forward Thinking

Why Innovators should stop talking to Mainstream Consumers

If you knew one group was responsible for 75% of innovation ideas, wouldn’t you want to talk to them? This group are the Pioneers® and at Brand Genetics we believe they are the only consumers worth...

30th April 2013   |   3 minute read

Forward Thinking

Winning with BASES: 3 – How to Beat BASES Concept Tests

Here's a short practical downloadable guide on how to develop killer new product concepts by reverse engineering concepts from Nielsen's BASES concept test algorithm. Why game an innovation concept t...

29th April 2013   |   3 minute read

Forward Thinking

Stop Brainstorming, Start Questionstorming

Innovation tends to be focused on finding the right solutions. But at Brand Genetics we think there is great value in focusing on finding the right questions. If the question is wrong then failure is...

24th April 2013   |   3 minute read

Forward Thinking

Winning with BASES: 2 – 12 Critical Success Factors for Innovation

As professional new product concept developers for branded consumer goods, we at Brand Genetics are more than a little pre-coccupied with BASES, Nielsen's market leading STM (simulated test marketing)...

18th April 2013   |   3 minute read

Forward Thinking

Winning with BASES: 1 – BASES SnapShot Concept Screening

BASES is a word that strikes fear into every new product concept developer working in branded consumer product innovation.  Nielsen's suite of Simulated Test Marketing (STM)  tools determines whethe...

16th April 2013   |   3 minute read

Forward Thinking

Why Observable Innovation is Key to Success

How do small entrepreneurial brands successfully innovate in a market, when blue chip’s with multi-million dollar budgets fail? At Brand Genetics we believe one answer is they create products and pr...

11th April 2013   |   3 minute read

Forward Thinking

Trend Briefing Speed Summary: Clean Slate Brands

The latest trend briefing from the fabulous trendwatching.com is out today - focusing on the rise of 'Clean Slate Brands' - innovations conceived and launched under new brand names without heritage an...

9th April 2013   |   3 minute read