All thoughts

Innovation is a Remix
If you haven't checked out the TED talk Everything is a Remix above, then do yourself a favour and watch the 9 minute show; it'll change the way you think about brand innovation. Bottom line - succes...
The Truth About What Customers Want
The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...

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