All thoughts

Why Brainstorming Sucks [Infographic]
Here's a great infographic from Column Five on why group brainstorming is not the way to do innovation. Creativity by committee doesn't work because it hinders rather than facilitates productive thou...
Why Innovation Needs Critical Thinking
The ever-insightful Farnam Street blog has posted a useful article on critical thinking, with interesting implications on why we need it in innovation. Too often, we use so called "insights" to drive...
Innovation is a Remix
If you haven't checked out the TED talk Everything is a Remix above, then do yourself a favour and watch the 9 minute show; it'll change the way you think about brand innovation. Bottom line - succes...
The Truth About What Customers Want
The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...

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